WHAT WOULD YOU LIKE TO KNOW MORE ABOUT?
To make it easier for you to find the information you’re looking for, I’ve divided the site content into sections. Each section contains a complete listing of the articles and other materials available on that topic.
Photography Business And Marketing Foundations
Being a professional photographer takes a lot more know-how than being technically great with a camera and Photoshop. Business knowledge and marketing skills are just as important, if not more so. Building your business on these critical skills will help to set you up for success in the future, and should not be ignored.
How To Make Money With Photography
There are no secrets for how to make money with photography, and definitely no “easy” button. Making a good living from your camera and photographs requires smart marketing, and you must be willing to try things other photographers won’t do.
Websites, Blogging And Story-Based Marketing
Every professional photographer needs a website, and a blog is also an essential piece of your marketing toolkit. However, most often overlooked is the area of story-based marketing where you tell the stories of your photography in words, rather than relying on the photographs to speak for themselves.
SEO For Photographers
SEO for photographers can be a challenge, but there’s no need to get overwhelmed or confused by the technical details. Get found by more of the right clients with SEO made simple. It used to be easy to create a photography website, add the right keywords, and get Google to list your pages in the search results.
Today, it’s a bit more difficult, but still possible if you follow these simple SEO guidelines.
Who better to learn from than other successful photographers working in the trenches with you every day? In this exclusive collection of interviews, they share their knowledge, expertise, tips, and ideas on how to overcome many of today’s business and marketing challenges.