DO YOU WANT TO MAKE A REAL LIVING AS A PROFESSIONAL PHOTOGRAPHER?
Hi, Nigel Merrick here, photography marketing coach and founder of the Prime Focus Lab, where the goal is to simplify your marketing, so you can focus on your creative purpose.
You already know that the business end of being a professional photographer is anything but easy.
There’s a ton of competition and everyone with a camera thinks they’re a professional these days.
Not to mention that finding and booking good clients can present a huge challenge.
In fact, most photographers hate marketing because it’s harder than it should be, and they feel overwhelmed by the complex and ever-changing business landscape.
Does that sound like you?
If so, you’re probably here because you want to find simpler ways to beat the competition and get more clients without all the usual technical mumbo-jumbo and overwhelm.
The great news is, you’re in the right place.
There’s a lot in here for you, regardless of what you’re stuck on.
Inside the site you’ll find courses, workshops, and special resources to improve your website, SEO, blogging, email marketing, social media, WordPress, or lead generation.
Plus, if you would like more personalized help from me, we can work together to solve your specific marketing challenges via email.
I’m also available to work with you 1-on-1 if you prefer to get more personalized help from me directly.
WHAT WOULD YOU LIKE TO KNOW MORE ABOUT?
To make it easier for you to find the information you’re looking for, I’ve divided the site content into sections. Each section contains a complete listing of the articles and other materials available on that topic.
Photography Business And Marketing Foundations
Being a professional photographer takes a lot more know-how than being technically great with a camera and Photoshop. Business knowledge and marketing skills are just as important, if not more so. Building your business on these critical skills will help to set you up for success in the future, and should not be ignored.
How To Make Money With Photography
There are no secrets for how to make money with photography, and definitely no “easy” button. Making a good living from your camera and photographs requires smart marketing, and you must be willing to try things other photographers won’t do.
Websites, Blogging And Story-Based Marketing
Every professional photographer needs a website, and a blog is also an essential piece of your marketing toolkit. However, most often overlooked is the area of story-based marketing where you tell the stories of your photography in words, rather than relying on the photographs to speak for themselves.
The Story Behind The Photograph
Every photograph tells a story but we rarely know what the photographer was thinking at the time, or what inspired them about the subject. I asked professional photographers to share an image and the story behind the photograph. Many took up the challenge, and sent me their images. Check out what they had to say…
SEO For Photographers
SEO for photographers can be a challenge, but there’s no need to get overwhelmed or confused by the technical details. Get found by more of the right clients with SEO made simple. It used to be easy to create a photography website, add the right keywords, and get Google to list your pages in the search results.
Today, it’s a bit more difficult, but still possible if you follow these simple SEO guidelines.
Who better to learn from than other successful photographers working in the trenches with you every day? In this exclusive collection of interviews, they share their knowledge, expertise, tips, and ideas on how to overcome many of today’s business and marketing challenges.