If there’s one topic that crops up in almost every coaching call I do, it’s this one:
It’s tough to succeed as a professional photographer today, when there are so many others doing the same thing. Everyone thinks they’re a photographer these days, and the real pros lose clients left and right because the market is simply over-saturated…
If that sounds like you, I get it.
Seriously, there’s no doubt you might be having a terrible time getting people to hire you, but I hear the same thing from almost every photographer I talk to, which raises a big red flag.
Well, in an industry where EVERYONE struggles to make a living, is it truly fair to say that other photographers ALWAYS beat you to clients who should rightfully be yours?
I don’t think so.
After all, someone is getting these clients, but I rarely ever get to talk to them. Maybe they feel successful enough not to need help, but they can’t be earning all that much given that most of them compete mainly on price.
Maybe there’s something else at fault here.
Perhaps these other photographers aren’t actually “stealing” your clients—the real problem might be you’re inadvertently giving them away.
Are You Giving Away Your Clients?
All those people who hire photographers for portraits, weddings, commercial jobs, or who buy fine art photography are going somewhere for the work, but no one is stealing them from you.
In fact, it’s much worse than that.
It’s far more likely you’re giving them away without even being aware of it.
Ouch, I know.
But bear with me here, and you’ll see what I mean. Plus, I’m not going to leave you out in the cold wondering what to do about it because I’ve got some ideas on where things might be going wrong and how you can fix them.
A few words of caution, though.
There are no “magic secrets” or “super strategies” in here. If you’re looking for shortcuts to success then you’re out of luck. You won’t find them here because they don’t exist.
What you will find are ways to overcome the many reasons why people aren’t hiring you right now, but it will take work to put them into practice.
Sorry, but there’s simply no way around it.
If you’re willing to open your mind to some new ideas, and you’re prepared to roll up your sleeves and put everything you’ve got into your business, then you’re already ahead of 90% of your competition who stopped reading this to go back to Google in search of an easier shortcut.
Ready? Okay, let’s jump in…
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