FTC Disclosure: This post contains affiliate links. This does not affect the price to you in any way, but I will be compensated if you make a purchase after clicking on my links 🙂
Why Video Marketing Is So Effective
I think you’ll agree that getting your name in front of the right people is important for marketing but turning those people into super-excited fans of your work is even more critical to your success.
Online galleries and portfolios can help.
But a page full of photos is, well, kind of boring.
Slideshows are a step in the right direction.
But they lack the punch and excitement needed to fire people up and inspire them to act (i.e. get on the phone right now to ask about hiring you).
This is where video comes to the rescue.
Videos are powerful marketing tools for several reasons:
- The moving image is instantly engaging…
- Videos show the full scope of what you can do…
- Your personality and style can connect instantly with people…
- Music and voice overs add an extra layer of sophistication…
- The time investment for the viewer is minimal…
Until recently, it was hard to create professional-looking marketing videos, not to mention the time needed for editing and post-production.
But not today.
Now, you can create powerful videos that connect with, and inspire your potential clients, in a fraction of the time it used to take.
Introducing Animoto’s Marketing Video Builder
Animoto is a fast and easy way to create impactful marketing videos to grow your photography business. Their online video editor allows you to create gorgeous videos in mere minutes.
Showcase your work with slideshow videos, produce video ads or promotions, or produce videos for Facebook, Instagram, or YouTube.
Effective videos are awesome vehicles to improve your brand awareness, and the great news is no video editing experience is required.
Better yet, you can save 10% off all Animoto annual professional plans with coupon code “PHO10OFF”.
It's As Easy As 1-2-3
Step 1: Storyboard
Professional film makers use storyboards, and Animoto have made this process insanely easy with adjustable video templates.
They have storyboards for editorial content, ads or promotions, seasonal sales, how-to guides, and a whole lot more, so you can quickly produce eye-catching videos that deliver impact.
Step 2: Add Photos And Media
Simply drag and drop your images and video clips directly into your storyboard. You can then customize your video by editing text, properly licensed music, changing the fonts, transitions, colors etc.
Step 3: Produce
When you’re done setting up your video, simply produce and share it wherever you want to—all directly from within Animoto. You can also email out your video, download it, or embed it on your website.