During a recent coaching call with a student of my Essential Marketing And Sales Strategies For Photographic Storytellers course, the photographer asked a question that I hear more often than any other:
What business tips can you give to help me develop a price list I can live with? When I set out to become a professional photographer, I had no idea that pricing would cause me so many headaches!
It’s definitely fair to say that pricing photography causes a lot of frustration for professional photographers.
Like trying to read in the dark, headaches are inevitable if you can’t see where you’re going wrong when it comes to creating a workable price list.
In answer to the photographer’s question, I thought it would useful to make a quick post with a few business tips on the subject of photography pricing.
Why Does Pricing Cause So Much Trouble?
Your confidence in your worth as a photographer is usually based upon how comfortable you would feel about paying your own prices.
I’m sure there have been times that you’ve looked at your own prices and caught yourself thinking something like, “I don’t believe my clients will want to pay that much…”
While totally natural, this type of thinking seriously undermines the survival of your photography business.
In fact, you must do everything in your power to prevent thoughts such as this from affecting your judgment.
6 Photography Business Tips For Better Pricing
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