Photography Business And Marketing Foundations Post Index

Want to become more proficient at the business of being a professional photographer? The best place to look for inspiration, tips, ideas, and strategies is outside the photography industry. Here are 10 indispensable books every photographic professional should read - they will change the way you see your business forever...

Making the leap from amateur to professional photographer is not the result of a trivial decision. Going pro requires a completely different attitude, approach, and mindset. Here are some important factors to think about if you want to be a successful professional photographer...

In this article, we look at one of the most basic questions you can ask yourself: "Why am I a professional photographer?" Knowing the answer to this question is critical to your success, and I've got some ideas for you on how to go about getting at the answers.

If there's one thing I'm guaranteed to hear when I ask a photographer why someone should hire them, and not the photographer down the street, it's "photography is my passion!" That's great, of course, and no one will hire a passionless photographer, but too many photographers forget to let their prospects know how powerful and vibrant that passion really is, resulting in a communication breakdown...

Photographers who want to go professional would be a lot more successful if only they stopped treating their businesses like a hobby. Professional photography is a whole new world, compared to being a talented amateur or a hobbyist photographer, and making a living as a pro photographer takes much more than a passion for photography, or having a good eye for it...

Is photography dying as a profession? Do you lie awake at night worried it will have changed beyond all recognition by tomorrow? You're not alone! Online forums and groups everywhere are abuzz with the same question, leading to all kinds of heated debate, flame-wars and disagreements. How do you feel about the state of the photography industry?

The photography industry is in turmoil right now, with photographers dropping like flies, but many of the business casualties are the victim of their own belief in 3 of the worst lies in the industry. Here they are, so you don't have to fall into the same trap...

Do you believe in a "magic pill" to save your business or fix your business problems? A generic fix doesn't exist, but you can make one for yourself. if you know the right ingredients!

Struggling to get your photography business going? Not sure what direction to take, or what to plan for? Here's a simple 11-step method to create a photography business plan to get you back on track...

Are you new to the photography business or have you been in it for a while but still feel as if you're starting out because you can't get any decent traction in your marketing? If so, this article is for you, with some advice on some of the things you can do and some of the common pitfalls to avoid in the process.

Before you can really think about marketing your photography business online, you need to create and build an online empire, a base of operation, if you like that will serve as the marketing machine in your search for new clients. Here's how to get started with that.

Does a lot of your photography marketing deliver zero results or perform badly? If you're a new professional photographer, it can be very hard to gain a foothold in the marketplace to reach the right people. Here are some of the reasons why, and how you can fix it.

Every professional photographer had to start out in the business somewhere, and we were all new photographers at some point, but what are you supposed to do with your marketing efforts that will effectively reach your ideal clients when no one knows who you are yet?

Have you had enough of failing at achieving the success you want in your photography business? As a professional photographer, are you tired of chasing the dream? If so, it may help to realize that failure is absolutely necessary for success, and that you're going to have to fail many times as you work to grow. But this is not the same as "absolute failure" - the only way to achieve that is to quit altogether...

Are you struggling with a failing photography business but have little or no money to work with? Not sure what you can do to save it? Here are some tips for you on how to get the business back in the black again and onto a more solid footing...

As a photographer, you are in the people business, and your success depends on building real relationships with prospects and existing clients. Email marketing is ideal for that, and here are 3 ways it can help you avoid having to start over every day...

Sometimes, it's essential to benefit from viewing your photography business from a higher perspective. This allows you to see the bigger picture and evaluate where you're going to ensure you stay on course to achieve your goals. Here are 7 practical tips to help you do that...

The hardest part of reaching your goals is simply starting on the right path to get you there. Are you worried about possible failure? Do insecurity, fear, worry or doubt hold you back? Cast them aside and move confidently forward! Start, and you will finish!

Success as a professional photographer means a lot more than being good with a camera or Photoshop. Unfortunately, too many people sabotage their photography business goals by allowing certain poisonous language to creep into their vocabulary. Here are 5 words you should absolutely avoid at all costs...

Are you accidentally marketing your photography to yourself instead of your ideal clients? You are NOT your client! Here are some tips on how to identify and reach more of the right people...

Where do you go for marketing ideas when you get stuck? There are some great strategies out there, but most professional photographers are struggling, so copying their marketing strategies may be a bad idea because you don't know why they're struggling! Here are the top 5 things to avoid doing and what you can do instead...

Do you feel stuck in a place where no one knows you and your photography business exist? Does the job of trying to get your name out there feel way harder than it should be? Is your photography business doomed to mediocrity or lost in obscurity? If so, here's how to avoid that and transform your business into something people will see as "famously amazing" instead...

Do you feel that too many other photographers—who might not be as good as you are with a camera—are literally stealing your clients and customers from right under your nose? If so, here are 21 reasons why this happens and how to fix them...

Can't get the best portrait and wedding photography clients? Are you tired of dealing with price-shoppers, tire-kickers, or bargain hunters? Watch out for these 5 strong warning signs that your marketing needs fixing...

If you've ever tried cooking something from scratch, you'll appreciate the value of good ingredients and the right recipe. Your marketing is no different, and you have to be careful not to confuse the ingredients with the recipe if you want the results you expect...

If you don’t understand how to market your photography business, or you’re stuck with some kind of Frankenstein marketing strategy cobbled together from bits and pieces you found here and there across the Internet, then it’s time to STOP and take stock of where you are and where you want to go. Find out how here...

Do you have your photography marketing strategies all mapped out with the plan of attracting the right people and turning them into leads? Or, are you kind of running by the seat of your pants most days, trying to figure out what works and then getting caught up in last-minute marketing activities that don't give you the results you expect? If you think that planning out your photography marketing strategies in advance sounds too difficult, think again! Here's how to make a start in 5 steps...

The big challenge in online marketing for photographers is getting their photography noticed. With so much noise on the Internet it can be hard to break through, so if you're wondering how to do that here's an overview of the 6 most effective inbound marketing channels at your disposal...

Delivering more than you promise and providing exceptional service to your photography clients is the only way to build a truly exceptional relationship that leads to repeat business and referrals through word of mouth marketing...

As a professional photographer, you need to reach more of your ideal clients if you want to stay in business. One easy way that's often overlooked is to partner with other business owners who serve the same market as you. Here's how...

Professional photographers are struggling and many quit photography. Not because of too much competition, but because of the terrible lies they believe about marketing. Everything from working for free, in exchange for exposure, to thinking the photography industry is somehow unique in the way we need to run our businesses (it's not). The camera doesn't lie, but the photographer does—to themselves. Are you? If you've thought about giving up photography as a business, you need to read this...

Have you considered totally rebranding your photography business, essentially starting again from scratch? If so, here are some important things to consider before taking the leap...

What should you do when faced with difficult photography clients who try to hold you to ransom by demanding more than they paid for? Should you give in or stand your ground? How can you avoid this situation from happening in the first place? Read on to discover how...

Knowing how to get testimonials from your happy clients is essential for your photography marketing. But, a lot of photographers struggle with this and have a hard time asking clients to give them a testimonial. However, it's a lot easier to do than you might imagine, and getting glowing testimonials from your best photography customers is not that difficult. Here's a simple way to use the power of your photography website to get great client feedback.

Worried about your photography business? Need more clients? A good lead-generation system will work hard to keep your photography business healthy and out of the danger zone. But what is a lead-generation system, why is it so important, and what are the essential qualities to look for in an effective website? Read on to find out...

Are you fed up with watching people visit your website but leave without ever doing anything or coming back? Do you want more of the photography clients you love to work with? Here are 4 great reasons why a lead magnet can be so effective at attracting the right clients into your marketing funnel...

Want to know who you should aim your photography lead magnet at, what to put in it, and how to deliver it to the people who ask for it? Look no further because you'll find the answers to those questions and more in the article below...

Is social media marketing harder than you expected for your photography business? Not getting the engagement you want? Make sure you don't make any of these 10 mistakes! If you do, here's how to fix them...

Should you include Twitter marketing as part of your social media plan to spread the word about your photography? Have you thought about using Twitter for business but feeling confused about it? Here's a Twitter marketing strategy you can put to use today to get your photographic work in front of more people.

Social media marketing is a big thing for all professional photographers, but LinkedIn seems to get left out of most photography marketing strategies. Here are 5 myths and excuses that I've heard from photographers about why LinkedIn is not a major part of their marketing strategy, and how you can overcome them...

Have you considered using photography Facebook ads to market yourself as a professional photographer? Are you confused about Facebook ads, or unsure about their effectiveness, especially when so many other photographers claim that such ads don't work? Here are some of the facts to help you decide if photography Facebook ads are a good choice to use in your marketing plan, or whether you should avoid them...

Have you tried boosting one or more posts on your Facebook page, only to watch in horror as your future posts reach far less people than they did before you used the boost feature? If so, you're not alone. Many photographers are reporting the same decline in reach after boosting Facebook posts. It's easy to blame Facebook for deliberately lowering your reach because they know you'll pay for ads, but is this fact or fiction? Time to find out…

Social media marketing strategies might look easy from the outside, but so many professional photographers are making mistakes by treating social networks (such as Pinterest) as distinct and separate tools, rather than viewing them as parts of a larger marketing strategy. How do you see these networks in relation to your overall marketing plan, and how can you use social media to get more photography clients? Keep reading to find out...

Is email marketing missing from your marketing plan? Have you put off starting a regular photography newsletter for your clients because you're unsure of the benefits? Read on to discover 8 powerful ways a photography newsletter can help your photography business...

Owls might be the perfect messenger for Harry Potter and his friends, but not for professional photographers. An email marketing campaign can help you close the loop in your marketing to get more clients, and it's not hard to do - here's how...

Are you looking for a new email marketing service provider for your photography business? Read this before you decide between iContact or ActiveCampaign. As you'll see, ActiveCampaign has iContact beaten in at least 6 major areas... (Disclosure: This article does contain affiliate links for Active Campaign. It does not affect the cost to you in any way if you choose to sign up, but I do receive a small commission for any referrals).