Why SEO Can’t Save Your Business
Before we get into the individual traffic building strategies, we should understand some of the reasons why we need to go to all the trouble of finding new incoming channels.
After all, when I first started out, it was more than enough to have a website, do some basic search engine optimization (SEO), and see plenty of people coming from Google as a result.
But that’s all changed these days and things are a bit more difficult.
Photographers Struggle With SEO For A Variety Of Reasons
- SEO is seen by many as being very technical with its own set of buzzwords and jargon that can feel meaningless unless you’ve studied the topic at length.
- It can be time-consuming to research the right keywords, figure out where to place them, and organize internal linking structures for pages and blog posts.
- The stress of trying to make SEO work for you can erode your creativity, and SEO can lead to the need to write sterile and boring content that only search engines find useful.
- And, just when you think you’ve mastered SEO, Google changes the rules, and can render whole strategies worthless (or even dangerous) overnight.
To add to the problem, professional photography services is a topic where there aren’t many useful keywords for you to target with your content, and most of those are hard (if not impossible) to rank for. The main hope is to rank for local-based searches, which include your city name, but there aren’t many ways to work that kind of text naturally into your content.
When it all boils down, pure SEO will make your blog posts unreadable for most people and is a surefire way to ruin user engagement. I mean, who wants to share an article on social media, for example, that’s obviously stuffed with keywords and will send the average human to sleep?
Now, don’t get me wrong, there is a very real role for SEO in your marketing, and there are ways to go about doing it effectively, but relying on search volume alone isn’t going to be anywhere near enough for you to sustain a healthy business.
There must be a better way!
Indeed there is — in fact, there are at least 10 of them, and we’ll be talking about each of those in more detail throughout the rest of this training course.