Do you guarantee your work as a professional photographer?
This question comes up quite frequently, and generates some interesting and polarized opinions on the subject of offering refunds to dissatisfied clients.
Who Wants To Bear The Risk?
Cruise around the photography websites on the Internet, and count of all those who offer a written 100% money-back guarantee.
I think you’ll find the list is quite short.
Why is this?
After all, we expect everything else we buy to come with some kind of guarantee.
Not just products like TVs, but services as well.
If my lawn-care company kills my lawn through some fault of theirs or the chemicals they use, and they can’t put it right, I think I would be entitled to at least a refund, don’t you?
Why should photographers be any different?
Why is it that so many don’t offer their clients a strong guarantee?
Who amongst you will dare to bear the weight of the risk on behalf of your clients?
For example, if a prospect calls and asks about a guarantee, I doubt they’d be happy with the answer, “I don’t have one, never have, never will; it’s buyer beware…”
Sales Gimmick Or USP?
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