One of the hardest challenges professional photographers face is conveying to potential clients what photography truly means, and the important role it can play in their lives.
We use phrases such as “treasured memories“, “moments caught forever“, “family heirlooms” in an effort to impress upon people what the photographs we create for them should mean to them.
We all know that the memories of every stage of our lives are critically important.
From birth to toddler, to school, becoming a graduating senior, to getting engaged, married, celebrating a family reunion or anniversary—all those are important milestones in life.
Yet, how many of us feel that potential clients are immune to such descriptions?
From what I learned today, I believe it isn’t because they don’t get it or don’t understand what you mean.
It’s because they don’t attach any sense of urgency to it.
I mean, they can always put it off until the spring, the fall, or when “things” aren’t so busy.
They know that a portrait of their kids would be great to have, but life is too busy right now etc.
But, what if they couldn’t put it off?
What if there would be no “later”?
For the most part we sail through our lives comfortable in the knowledge that there will always be a tomorrow.
However, sadly, for many people there is no tomorrow…
I found a video this morning and, as I watched it with tears in my eyes, I realized that the reason your work as photographers is so important is because you can preserve a moment of joy in someone’s life, because that moment will soon be gone like fog on the breeze, never to return.
Dominic—as you’ll see in the powerful video below—had a very simple wish and, through the overwhelming generosity of many other people, his wish was granted.
The real beauty of the story of this brave man is that his was not a wish for something he wanted—but rather a wish for something he wanted to give.
I’ll let the video speak for itself, and would like to thank the amazingly gifted Rod Evans for allowing us all to see this.
I’m sure he won’t mind my sharing this with you here.
Courtesy of Rod Evans on Vimeo.