Earlier, I talked about why photographers are struggling and about some of the fundamentals needed to create a solid foundation for an effective marketing strategy.
In this section, I’ll dive into the first part of this strategy—the attraction phase.
What Do We Mean By Attraction?
Basically, it boils down to maximizing the number of visitors to your website each day who match the criteria of your ideal client as closely as possible.
But please don’t confuse this with just wanting more traffic.
All online marketers are looking for ways to generate more traffic, as if it will solve all their problems. Unfortunately, throwing more visitors at a website won’t necessarily make it perform any better.
It’s like trying to make your car go faster by pumping more gas into the engine—it might work up to a point but then stops being effective and can even stall the engine by flooding it.
Therefore, don’t get too focused on website traffic here, or look at marketing your photography simply as a numbers game.
You could have thousands of website visitors each day, but it won’t do you any good at all if only a few of them are close to being your target market.
On the other hand, your business could do very well from only a handful of well-targeted visitors who you attracted with content that resonated deeply with them.
By the way, I don’t like the word “traffic” when used to talk about your website visitors. It implies a way of thinking that dehumanizes them and turns them into nothing more than statistics. Once you stop thinking of your target market as real people, you risk losing sight of the human touch in your business and being drawn back into the mentality of “more must be better”.
What You’re Really Competing For
There's a lot more to "Attracting The Right People", but access to the full content is reserved for Prime Focus Lab members.
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