In the previous chapter, I talked about how to attract more of the right people to your website using various tools and strategies.
Here, I’ll go a little deeper into the second part of this strategy—making the right connection with your prospects and clients.
What Does Connection Mean?
Let’s start by defining what we mean by connection.
In the context of marketing your photography to the right people, connection means establishing a valued and meaningful rapport with your prospects to better communicate who you are as a photographer and the reasons why someone should hire you, instead of the photographer down the street who might be cheaper.
This stems from the fact that, when it comes to doing business, people are more likely to buy from people they know, like, and trust, and also from people who are like them.
The most common strategy for this seems to be to cross our fingers and hope they love the photos on the website so much that they’ll do what we want them to, which isn’t exactly the best way to run a business is it?
Although we sometimes wish we could sit on our visitors’ shoulders, whispering instructions in their ears, that’s obviously not an option.
So how do you make sure your website has the best chance of doing its job of turning visitors into leads?
Keep reading because that’s what we’re going to answer in this article…
There's a lot more to "Connecting With Your Photography Website Visitors", but access to the full content is reserved for Prime Focus Lab members.
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