So far, you’ve worked hard at attracting the attention of your ideal clients, and they’re busy browsing your website and becoming progressively more engaged with your content.
So far, so good. These people are intensely interested in what you have to offer, but they’re still not clients.
They’re almost there, but you could still lose them if you’re not careful.
It’s like watching a school of fish nibbling at the bait.
You can see them swirling around just beneath the surface, interested in what you’ve got for them, but it’s still up to you to hook and then land them.
This is the most critical step of all because if you mess up now, everything up to this point becomes a wasted effort.
We’re talking about turning your visitors into leads you can follow up with, or talk to in person, in order to have them become clients or buyers.
This is a process marketers refer to as “conversion”…
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