The very idea of becoming a salesperson can strike mortal fear into the heart of many a photographer!
Understandable, for sure.
We’re artists, not salespeople, and we didn’t get into this business simply because we love selling, right?
But a business needs money in order to prosper, and there’s really no way around having to make sales if you want to make money from your camera and photographs.
Therefore, knowing how to grow a successful photography business also requires knowing how to sell.
Regardless of what many people think or say, photography does not sell itself, even though people try to convince me otherwise at least a couple of times a week 🙂
The fact is, it’s up to you, the photographer, to communicate the true value of what you do and to inspire your clients to want to own your work for themselves.
But this does NOT mean you suddenly have to turn yourself into the awful stereotype of the used-car salesman who will stoop to any level just to con some unsuspecting sucker into buying from them.
That is NOT what sales is all about.
In fact, if you approach the sales process with the right attitude, you might find it to be one of the most gratifying areas of your business.
Here are 4 big tips to help you do just that…
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