Marketing is all about communicating and connecting with your ideal prospects and clients in ways that inspire them to take the action needed to work with you.
Write that down and put it where you can see it every day because it’s that important!
In the days before social media lowered the barriers between business and consumer, marketing had more in common with broadcasting—a one-to-many style of communication that flowed only in one direction.
Businesses used marketing to get their corporate messages out, and consumers were forced to simply watch or listen.
Of course, that’s all changed.
Communication is now a two-way conversation where consumers can talk directly to businesses and each other in a one-to-one fashion though social media and blogs.
It’s been nothing short of revolutionary.
Now, more than ever, consumers can directly influence what companies offer, at least they can if businesses are smart enough to listen and pay attention to the conversations happening out there.
The old game is truly dead, and you run the risk of getting left behind if you don’t start playing the new game of photography marketing.
For example, the traditional static photography website as an image showcase, combined with the usual array of “me-too” pages and thin content is no longer enough.
Effective marketing strategies for today’s professional photographer involve opening up the channels of communication, acknowledging and listening to your target market, creating real relationships, and connecting with people in genuine and sincere ways.
The following 8 marketing tips should at least get you started on the right path…
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