Are you a professional photographer dealing with too much stress over how to price wedding photography?
Do you spend too much time reworking your price list because you’re not 100% confident in the pricing of your wedding photography packages and collections?
If so, I can totally sympathize with you, and all the other wedding photographers who are in the same boat. I’ve been there myself, having spent countless hours revising and tweaking my own price list in an effort to find the sweet spot clients would invest in.
Sadly, this isn’t only a tragic misuse of our valuable time, but it’s also unnecessary. I decided a long time ago to use a system as close to a formula as I could find to rid myself of the nagging headache that came with learning how to book weddings and price wedding photography…
Wedding Photography Pricing Headaches Are A Confidence Problem
Basically, the symptom of forever tweaking price lists is a result of a lack of confidence somewhere in your business, the cause of which could be any of the following:
- Lack of confidence in the value of our skills
- Poor sales techniques
- Inadequate understanding of the costs of doing business
- Inaccurate cost of sales information
- Attracting the wrong prospects with broken marketing
Whether the problem is caused by one or more of the above, or something else, identifying the source and eliminating it is critical to the survival of your business. You can then focus on creating price lists that you’re comfortable with.
Wedding Photography Pricing Is No Guessing Game
One of the problems with how to price wedding photography is a lot of professional photographers make up price lists based almost on guesswork.
Some look at the prices other photographers in the area are charging, but another photographer’s price list has little do with our own prices, since we have no idea what their overheads and cost of doing business might be.
To eliminate this unnecessary and inaccurate guesswork, I developed an Excel workbook to calculate wedding collection prices, which would allow me to focus more on the costs of doing business for each collection I wanted to create.
You Can’t Argue With The Numbers
While this photography pricing calculator is not intended to give you hard and fast numbers, and I make no warranty or claims on the results, it can act as a point of reference if you’re caught in the game of constantly second-guessing yourself.
If you face the facts of what you need to charge in order to maintain a healthy photography business, it becomes easier to eliminate the knee-jerk emotional tendencies to fiddle with your pricing. This leaves you in a better position to focus on becoming a better marketer and seller.
Download The Spreadsheet
I’ve created a spreadsheet for you that takes a lot of the hard work out of it, which you can download here:
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