Essential Marketing And Sales Strategies For Photographic Storytellers

Welcome to this course on how to build essential marketing and sales strategies to support the success of your photography business, and I hope you get a lot of value from it.

The course is divided into 9 modules, each with a number of lessons.

Your success with this course is determined entirely by you, so it’s important to make sure you understand the principles I teach in each unit and apply what you learn to your business.

Thanks, and I wish you every success!

Nigel Merrick
Photography Marketing Simplified

Module 1: Preparing Your Marketing And Sales System

1. Setting Up Website Analytics, Clicky, And Google Search Console
2. Google Analytics: An Overview
3. Google Search Console: An Overview
4. Clicky Analytics: An Overview
5. Create And Install Your Facebook Tracking Pixel

Module 2: Who Are You Selling To?

1. Identify Your Ideal Clients
2. In-Depth Workshop: How To Identify Your Ideal Clients
3. Optimize Your “About” Page

Module 3: Lead Generation Basics

1. Introducing The Lead Generation Marketing Model
2. The Power Of An Irresistible Lead Magnet
3. How To Create An Irresistible And Effective Lead Magnet
4. Lead Magnet Development Part 2

Module 4: Preparing Your Email Marketing System

1. Introduction To Email Marketing
2. Email Marketing System Setup
3. Getting Your Email Marketing System Ready Part 1
4. Getting Your Email Marketing System Ready Part 2
5. Getting Your Email Marketing System Ready Part 3
6. Getting Your Email Marketing System Ready Part 4
7. Getting Your Email Marketing System Ready Part 5
8. Getting Your Email Marketing System Ready Part 6

Module 5: Building The Email Signup Process

1. Create Your Email Opt-In Form
2. Create Your Opt-In Landing Page
3. Create Your Email Opt-In Thank You Page
4. Set Up Your Analytics Goal Tracking For Email Opt-In Conversions

Module 6: Essential Writing Skills For Photographers

1. Essential Writing Skills For Photographers

Module 7: Email Marketing Development

1. Introducing Analytics Campaign Variables: How To Track Links From Emails
2. Follow-Up Emails: Why You Need Them
3. Follow-Up Emails: Creating Your Story
4. Follow-Up Emails: Building The Automation Sequence

Module 8: Using Facebook Ads To Acquire Leads

1. Build Your Facebook Ad Campaign

Module 9: How To Turn Interested Leads Into Actual Clients

1. Mastering The Booking And Sales Flow For New Clients

Appendix: Additional And Updated Resources

1. Why Your Website Needs A Privacy Policy (Includes Template)