In the previous lesson, we looked at why lead magnets are so important, their 4 “superpowers”, and who you should aim your lead-magnets at.
That still leaves the question of exactly how to create lead-magnets so, rather than leave you hanging from the last lesson, here’s a bonus lesson in the form of a workshop I gave a while ago on how to create an irresistible and effective lead magnet.
To download files to your computer, right-click (ctrl-click on a MAC) the links below and then choose “Save link as…”:
TRACKING AND MEASURING YOUR RESULTS
Keeping track of your lead-magnet performance is critical to your success, and I gave you some tips on how to do that in the video and presentation notes. One way to do this is to use a simple spreadsheet, so I’ve included a template you can use as a starting point for yourself:
- Conversion Tracking Spreadsheet (XLS spreadsheet)
We’ll revisit this topic later in the course, too.
IMPORTANT TOOLS AND RESOURCES YOU WILL NEED
Tools And Resources
These tools and resources will help you get even more value from your lead-magnet: