The next step, after creating your opt-in landing page, is to set up your “thank you” page for new contacts.
Sometimes called a “confirmation page”, this is the first page your new contacts will see once they complete the sign-up process.
This is a very simple thing to set up, so we’ll keep this lesson short.
Why Do You Need A Thank You Page?
Other than for the sake of being polite, why would you need to have a thank you page?
What purpose does it serve?
First, without a specific thank you page on your own website, your new contacts would only see the generic confirmation page provided by your email marketing company.
Not only are those pages uninteresting, they effectively close the door on your new contact in terms of further interaction with you during that session.
Generic thank you pages also don’t offer much in the way of content, or do anything to make your new subscribers feel welcome.
Basically, the advantages of hosting a thank you page on your own website are:
- Keeps your new contact on your website…
- You can use media such as video to make an impact…
- Gives you the chance to properly welcome them…
- You can present them with a “new subscriber” offer of some kind…
- The path is open for them to keep exploring your website…
A Thank You Page Is Another Type Of Landing Page
You should apply many of the same principles we talked about in the previous lesson when constructing your thank you page.
These help to keep your new contact focused and allows you to point them in the direction you want them to take next.
The content is also very similar to that in your initial welcome email, which we looked at in lesson 6 of module 5.
Start out with the obvious—thank them for signing up to receive your lead magnet.
Next, remind them that their welcome message will arrive in their inbox soon, but to check their spam folder or promotions tab to make sure it doesn’t end in there by mistake.
Then, you can give them an idea of what they can expect from you.
Finally, if you have one, you can present them with an offer you reserve just for new subscribers.
At the end, it can also help to provide the links to your most active social networks, and invite them to follow you there as well.
An effective strategy for a thank you page is to use a video where you go over these points on camera.
When you create your thank you page, you should make sure you set it up so that Google doesn’t add the page to their index—you don’t want people landing on it from a search result, for example.
To do that, make sure you set the meta robots attributes to “noindex nofollow”.
If you use WordPress, you can easily do this in the Yoast SEO section of the page editor, shown below:
You may be able to do something similar if you use a different website template system, but you’ll need to check with them to get the exact details on how to do it.
Directing People To Your Thank You Page
The last thing to remember here is to hook up your thank you page to your opt-in form. Otherwise, your new contacts won’t see it.
If your form is a Gravity Form, you can simply go to the confirmations settings for your form and change the confirmation to “page” and then select the thank you page.
If you use the ActiveCampaign form builder, you’ll need to edit the options on your form to add in the URL of your thank you page.