As a special bonus, here’s a workshop recording, together with a set of downloadable resources, to give you even more in-depth help with this topic.
WHAT WE COVER IN THIS WORKSHOP
Most photography business coaches gloss over this topic, and you won’t find this taught in any formal photography degree course.
But, without it, you might as well shoot arrows in the dark because you won’t know who your marketing should be aimed at.
However, I firmly believe this step is too important to be glossed over.
In this workshop, I’ll show you:
- How your ideal clients determine what you say in your marketing…
- Why the experience you offer is more important than what you charge…
- The questions to ask yourself before you do anything else…
- Understanding the psychology and behaviour of your clients…
- An easy-to-use tool to clearly understand your clients…
- 3 simple ways to gather valuable information about your ideal clients…
- How to turn that information into compelling marketing…
- A practical demo: Writing a compelling “about” page…
DOWNLOADS AND OTHER RESOURCES
The following downloadable resources are provided to help get the most from the material shared in the video:
- Presentation slides (PDF)
- Presentation notes (PDF)
- Client Experience Worksheet (PDF)
- Ideal Clients Questionnaire (PDF)
- Empathy Map Template (PDF)
To download the PDF files, right-click (ctrl-click on a MAC) the links and choose “Save as…” to save the file to your hard drive.
