Welcome to module 3 of “Essential Marketing And Sales Strategies For Photographic Storytellers”. This is where we get serious, and dive into the details of of lead generation marketing model.
To give you a visual idea of what an effective lead generation system looks like in practice, here’s a graphical representation:
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What All This Means
The lead generation model is designed to plug the leaks we find in the more commonly-used marketing systems used by photographers where website visitors are allowed to leave without identifying themselves.
The old system is highly inefficient because it loses many leads who might otherwise become good clients.
The new system focuses on identifying your ideal clients, attracting them to your website through various incoming channels, and then presenting them with an attractive lead magnet to keep them engaged with your marketing funnel.
For them to get the lead magnet, they must sign up to your email list, which therefore identifies them to you as potential leads.
If they don’t convert into a lead on their first visit, you can attempt to add them to a retargeting list (usually via Facebook) where you can create ads to bring them back to your website in the future.
Once someone does sign up for your lead magnet, a series of follow-up emails is then used to nurture your new leads—with the goal of converting them into bookings or sales.