So far, this course has been quite intensive, and you’ve done a great job of laying the foundation for an effective marketing system.
The previous lesson was all about lead magnets, why you need one, and how to create it.
By now, you should have the rough draft of your lead magnet completed.
But there’s still some work to be done.
Here’s your to-do list for this lesson:
- Proofread your lead magnet for spelling and other writing errors…
- Add appropriate images to illustrate the points in your lead magnet…
- Make sure you have appropriate testimonials in the right places…
- Check your contact information and calls to action…
- Save your lead magnet as a PDF file…
- Upload your PDF to a location on your website so that people can download it…
How To Make Your Lead Magnet Accessible
In order for your new subscribers to be able to download your lead magnet, you’ll need to provide them with a publicly-accessible link to the file in the welcome email you send them when they sign up (more on that in the next module).
There are several options available for this step.
- If your site is built with WordPress, go to your WordPress dashboard and then select “Media” >> “Add New” from the dashboard menu. Upload your PDF file, which will add it to your media library. If you click on the PDF item in the library, you’ll see the URL for the PDF, which you will give to your new email subscribers as their download link.
- You can also store the PDF in a publicly-accessible Dropbox account.
- If you prefer, you can use an FTP program (such as FileZilla) to create a folder on your website (e.g. “downloads”), and then store the PDF in that location.