Is your photography getting the attention you believe it deserves?
The Internet is bursting with noise—think cat videos, funny (or not) memes, “you won’t believe what she did next…” clickbait posts, not to mention all the (let’s be honest here) really crummy photos from wannabe photographers that seem to get more “oohs and aahs” in five minutes than you see in a week.
Yes, quite probably.
Nonetheless, it’s the harsh reality of web marketing.
How many times a day do you get frustrated about getting noticed among all that noise?
I feel your pain, and there’s no doubt that web marketing for photographers is a serious challenge that turns out to be a LOT harder than expected.
Just yesterday, in fact, I was talking with a photographer to review her website. Before I could even finish asking the question, “so how’s business going right now…”, she broke down and vented her anger and anxiety about her mad struggle over the last year to get the right people to pay attention to what she’s doing.
She’s a great photographer, knows her camera intimately, always chooses the right lens for the job, and has an instinctive eye for composition, lighting and exposure.
Her photographs are of a very high technical and artistic standard, yet they go largely unnoticed and unappreciated by the people who could benefit from seeing them.
Maybe her frustrations feel uncomfortably familiar to you, too.
The Wrong Way To Get Attention
Before you can solve the problem of getting noticed, it’s important to know what NOT to do.
From observing the web marketing behavior of hundreds of photographers, I noticed some big mistakes happening again and again.
- Websites with no lead-generation system…
- Blogs that fail to engage and connect emotionally with people…
- Marketing dead-ends (posts and pages with no call to action)…
- Sending traffic the wrong way (i.e. away from the website to social media)…
- Facebook pages and other social activity with little or no interaction…
- Ads and promotions that fail to work…
In most cases, the photographers making these mistakes were doing so at an alarming rate—meaning they spent a disproportionate amount of time (and sometimes money) repeating the same things in the vain hope of it eventually working.
Without knowing the fundamental cause of their problems, the only way they could express their frustration is by saying something like this:
If only I could just do more to get my name out there…
Sorry, but that’s not enough to get you the clients you need.
The key to getting the attention for generating business lies in understanding how online marketing for photographers works at the foundational level.
The 6 Attention Channels Of Online Marketing
Before your website can send you leads, before you can have that all-important first conversation with a prospect, and before you can get someone in front of your camera in the studio, you first need to get their attention.
There are basically 6 ways that digital marketing for photographers works to get you noticed:
There's a lot more to "Online Marketing For Photographers: 6 Ways Your Photography Gets Attention", but access to the full content is reserved for Prime Focus Lab members.
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