Photography Marketing Simplified So You Can Focus On Your Creative Purpose

Helping professional photographers to create compelling marketing and become better communicators

“Photography Is My Passion”: What Does That Really Mean?

"Photography is my passion" is the one thing I'm guaranteed to hear when I ask a photographer why someone should hire them, and not the photographer down the street. Obviously, passion for photography is essential for success. Without it, you risk being stuck in a difficult profession that you don't enjoy, feeling resentful and envious of others with better-paying jobs. But it's equally important to clearly communicate that passion to your prospects and let them know the deep-seated reasons why you do what you do. Here's how...