The photography industry is in a state of crisis.
It’s by no means dead, and there are still plenty of photographers making a great living doing what they love.
But there are also many other photographers for whom every day feels like a war-zone, a battle against a rising tide of what seems like unfair competition, and a constant struggle to resist the commoditization of photography.
The process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition…
Maybe you feel like you’re fighting a losing battle right now, but you’re not alone.
Thousands of photographers deal with these challenges every day.
But — only the most tenacious, determined, committed, and passionate will survive.
In other words, a dramatic change in thinking is desperately needed if more photographers are to see their gifts and talents rewarded.
That’s why I recorded these interviews for you — to bring successful photographers into the light and to illuminate the strategies, ideas, and philosophies required for success in a business that seems like child’s play from the outside, but is in reality a shark-infested pool where unsuspecting photographers can get eaten alive.
What Can You Do?
- Listen to the interviews…
- Keep an open mind…
- Be prepared to alter the way you think about the photography business…
Follow those 3 simple guidelines and you’ll be amazed at the transformation you’ll see in your business.
A Word Of Caution By Austin Kleon
You don’t want to look like your heroes. You want to see like your heroes…
We all learn from observing the great ones, the amazing people who pave the way in our industry.
But, all too often, I see photographers blindly copying their photographic and artistic heroes instead of emulating them.
Simply learning and replicating what others are doing in photography robs the world of the beauty you could be bringing through your own unique and distinctive style.
Yes, it could be inspired by your heroes, but you have to use that inspiration to take you on your own path.