If there’s one area where many professional photographers trip up, it’s the photography business plan…
… or the total lack of one!
Don’t Plan For Failure!
Take a close and honest look at where you are in your business right now.
Do you feel successful, or is there a disconnect between where you would like to be at this point and where you actually are as a photographer?
Now, wind the clock back a year, to where you were at that time.
How far have you moved since then? Have you progressed towards your goal of making money from photography, or moved further away?
Many photographers can’t answer that last question with true clarity because, in all honesty, they had no concrete goals in mind 12 months ago, other than a vague desire to be “more successful“.
The problem there is that they may not even have a good idea of what success means to them, which makes any qualitative comparison difficult, if not impossible.
In other words, too many professional photographers drift aimlessly onward in the hope that things will improve, with only a fuzzy definition of where they’re heading, and with nothing to help measure their progress along the way or to help them make course corrections.
What these photographers desperately need is a solid business plan.
But, creating one is a scary proposition, and the common response I hear is:
I know I need a business plan, but I have absolutely no idea how to make one…
The truth of the matter is that a photography business plan does not have to be the scary-sounding, official document many of us assume it to be, full of language that only a business consultant or accountant could comprehend.
Your business plan should be something you can easily understand and work with.
And, I truly believe that any plan is better than no plan at all!
With that said, there’s really no need for flowery language or detailed financial analyses that would put even Sir Richard Branson to sleep.
Let’s dive in…
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