Just when I thought I had no idea what to write today someone asked me this:
Should I display my photography prices on my website, or not?
I’ve lost count of the number of times this one has been asked, and I’m sure this won’t be the last time!
When someone brings up this subject, the photography world instantly divides into two warring factions.
On one side are those in favor of disclosing prices online.
Facing them from the other side, are those who believe that prices don’t belong on the website.
Within moments, a fierce Internet battle breaks out.
I’ve yet to see a satisfactory outcome to any of these discussions, with no clear winner ever emerging.
Therefore, it seems pointless to argue the issue yet again using the same old arguments, both for and against.
Better to avoid all the yelling, pointing of fingers, mud-slinging, and the obligatory flame-war.
In fact, I believe the answer is less important than the question…
The Question Is More Important Than The Answer
On this occasion I got to thinking as much about the reason why this question keeps rearing its ugly head, than about the question itself, together with it’s two diametrically opposed answers.
Rather than focus on whether the answer is “yes“, “no“, or “somewhere in between“, I thought it would be more interesting to consider the possible reasons why this question exists in the first place.
“But why does there have to be any more reason than because we just want to know what’s best?” I hear you say…
That’s what I want to try to explore here, uncharted territory as it is.
Think for a moment about why someone would ask this question.
Why would you ask it?
Why do you think it really matters?
I get the feeling that, like so many of the questions we ask ourselves every day, we may already know the answer, hidden deep in our secret thoughts, before we ask it!
But I’m getting ahead of myself a little here…
Do People Happily Pay The Prices You Ask For?
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