I bet you weren’t a professional photographer for very long before you found yourself caught in the inevitable turmoil of pricing your photography.
On top of that, there’s the initially often-overlooked problem of knowing how to present your photography price list to potential clients.
For some reason, creating a price list of products and services presents a nightmare for the average person trying to navigate the treacherous waters of being a professional photographer.
First, there’s the question of exactly what prices to charge — should they be attractively-low to get more clients, or are higher prices that reflect the value of your work better?
This is quickly followed by the problem of how to put those photography price lists in front of prospects, without appearing to pressure-sell them into buying something they don’t want or think they can’t afford.
As a photography coach, this topic pops up frequently in my strategy coaching calls, so I’ve compiled the best ideas on dealing with the necessary evil of the photography price list for you.
Let’s get started…
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