Search engine optimization (SEO), just like housework, is never done.
Just when you think you might be finished, it’s time to start all over again!
By the way if you do think SEO is something you only do once, or infrequently, for your web site you might need to rethink that idea.
SEO is a constantly moving target, and you need to be on the ball to try to keep up with the ever-changing landscape of search engine results.
This is a lot of work, so knowing what things are most important is vital in keeping the workload to a minimum.
What Is The Long Tail?
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