In today’s episode, we’ll be talking about Kathryn’s commercial photography and how she helps business owners (especially those in a creative or visual type of business) use photography to enhance their own marketing.
About Our Guest: Kathryn MacDonald
Unscripted, fresh and effortlessly beautiful, Kathryn’s photographs capture moments otherwise gone in a flash. A time you’ll be happy to see again, a portrait you’ll be proud to show, a product you’ll want to touch, a room you want to be in. She’s known for her expertise in guiding clients to get shots they didn’t know possible but are happy she got.
A professional freelance photographer in the San Francisco Bay Area for over twenty years, you can see Kathryn’s work in local and national magazines, interior design portfolios, and annual reports as well as on her website at www.macdonaldphoto.com.
Additionally, Kathryn has a background in web marketing and SEO. She works with visually oriented small business clients, creating search friendly, aesthetically pleasing websites that high functioning and speak to her clients design sensibilities.
Episode Summary
Here are some of the great topics Kathryn and I talked about during our chat in this episode:
- The inspiration behind creating interior photography…
- Educating interior designers on the benefits of professional photography…
- Effective marketing channels for acquiring new clients…
- The biggest challenges about connecting with the ideal clients…
- How social media fits into the marketing plan…
- Some business advice for photographers new to the field…
- And more…
