As portrait photographers, I believe we all strive to capture the essence of the person posing in front of our camera, to bring out that unique thing that makes them who they are.
But, it’s not always that easy, as I’m sure you’ve discovered.
It often takes great effort and deep insights to pull off the perfect portrait, and we’re going to share some of those insights with you in this episode.
Enter into the world of highly-creative, first-class portrait photography, and see how portrait photographer Ray Baldino from Cocoa Beach, Florida, creates amazing portraits that truly tell the story of his subjects.
I sat down with Ray to talk in depth about his business and marketing, as well as how his love of cars fits nicely into his portrait photography.
About Our Guest: Ray Baldino
Today, I have portrait and wedding photographer Ray Baldino here with me from Cocoa Beach, on Florida’s famous Space Coast.
Ray has been featured in the Professional Photographers of America’s International Loan Collection five times, and on the weekends can be found tinkering in his garage, or relaxing by the water enjoying a cigar. He has a fondness for the style and fashion of the 1950’s and 1960’s that’s reflected in his work, and his love of the TV show Mad Men.
He’s published two books. The first was “Brick by Brick” which included the many celebrities of Brevard county, Florida, and the artwork was featured in the Brevard Art Museum. His second book, “B Pink”, captured the journey of over sixty breast cancer patients and survivors.
Ray has also completed over 50 magazine covers including “Space Coast Business” and “Space Coast Living”. His portraits can also be found in many local businesses including the Parrish Medical Center, Harris Corporation, Universal Studios, and the Port Authority building.
Most recently, his work was the subject of a feature article in Professional Photographer magazine.
Episode Summary
Here are some of the great topics we talked about during our chat in this episode:
- Ray’s inspiration as a professional photographer…
- Combining the best of being a scientist and artist into a photographer…
- Photographing cars in commercial and personal portraits and other projects…
- Marketing to reach the right people…
- Ray’s top 3 tips for photographers wanting to include cars in their own photography…
- How to maintain consistency across genres for a single brand…
- How photographers can elevate themselves above the competition…
- Ray’s top 3 marketing strategies for attracting the right clients…
