If you’ve spent any time at all in the photography business you’ll know just how challenging it can be to grow your business into the success you thought it would be when you first started out.
Perhaps you’re having a hard time finding new clients, struggling to price your photography to make a profit, or you feel chained to your computer 24 hours a day – but don’t panic!
You’re not alone!
Thousands of photographers, regardless of their specialty, go through such difficulties at one time or another, but we’re here to help.
I sat down with fine art portrait photographer and business educator Joy Vertz to talk about how you can recharge your photography business to set you up for success.
She even has a GREAT course that teaches all of this in more detail, which you can get access to using the links further down the page.
So grab a tea or coffee and prepare to recharge the way you do business and become more successful.
About Our Guest: Joy Vertz
Today, I have fine art portrait photographer and business educator Joy Vertz here with me from Milwaukee, Wisconsin.
Joy’s photography experience starts more than a dozen years ago. From a one-person shop run out of her basement, Joy grew her studio, Shoot the Moon Photography, into one of the premier studios in the region. With two locations in Milwaukee, Joy and her staff now handle more than 700 shoots annually and have clients across the nation.
Over the years, she discovered a fondness for numbers and strategy. So many of the things that she first thought were up to chance in the photography industry can actually be put on paper and changed using strategy and thoughtful decision-making, not luck! What’s more, a little bit of strategic planning can help photographers be more creative and innovative in the long-run, not less!
Her family has accused her of being a numbers nerd, a princess of process and a warrior of workflow. She can’t argue with that – it’s 100% true!
Joy is now using a combination of her lifelong love of numbers and strategy, the experienced gained in growing her studios, plus her stewardship of numerous other creative ventures, to help other photographers take their businesses and studios to a higher level.
Episode Summary
Here are some of the great topics we talked about during our chat in this episode:
- Joy’s photography inspiration…
- Joy’s top 3 factors of success in photography…
- The real meaning of fine art portraiture…
- The most common mistakes new photographers make…
- How you can “work smarter, not harder”…
- How to find more new clients…
- Joy’s top 3 marketing channels…
- How paid advertising fits into the grand scheme…
- How to set the right prices for your photography…
- What photographers are doing wrong in the sales process…
- How Joy’s “Photo Biz Recharge” program can help and how it works…
