As professional photographers, we tend to think mostly in terms of the still image – the photograph – and every assignment or project we take on is designed to tell a story of some kind through our images.
But then there’s also the story of you, your business, and the message you want to communicate to your prospect and clients.
While you can also tell that story in still images, there’s another medium that a lot of photographers are not using, but which could be very effective for them.
Yes, I’m talking about video.
To help understand more about video marketing for the professional photographer, I talked with video marketing expert Steven Washer, who was gracious enough to share the benefit of his knowledge and expertise with us.
About Our Guest: Steven Washer
Today, I have Steven Washer with me from Windsor, Connecticut, an expert marketer and the founder of Brainy Video – a company that specializes in helping business owners get a handle on video marketing so that they can create an authority presence in their markets.
Steven has over 20 years experience in the non-broadcast market working with C-level executives in all industries to further the communications goals of their companies, with video marketing playing a big role in that.
His personable approach to education, and his ability to communicate video marketing concepts in ways that make it fun, informative, and easy to learn, are just some of the qualities that make Steven such a great resource for anyone challenged by running a small business.
Episode Summary
Here are some of the great topics we talked about during our chat in this episode:
- Why video marketing should be an important part of any marketing plan…
- The single most important element of a successful video…
- The ideal length for any marketing video…
- The types of videos photographers can put to use…
- The most common reasons for people not doing video marketing…
- The best way to include a call to action in your videos…
- The importance of the audio in your videos…
- The best practices for video creation…
- How to overcome being too self-conscious about being on camera…
- Tips for photographers to make their videos look as professional as possible…
- The special equipment or software needed to create effective videos…
- The 1-minute guide to YouTube and SEO for videos…
- Steven’s top 3 video marketing tips…
