Most professional photographers are not reaching their full potential in their business, not because of their training, skills, or talent.
Instead, it is their own minds that are holding them back and causing them to struggle in business. In fact, the vast majority probably fail to consider how their thoughts and beliefs are actually hindering their performance.
I sat down to talk with Dr. Stan Beecham, the author of the highly-recommended book Elite Minds: Creating The Competitive Edge to talk about the psychology that might be keeping too many photographers struggling.
About Our Guest: Dr. Stan Beecham
Dr. Stan Beecham is a Sport Psychologist and Leadership Consultant based in Roswell, Georgia. Legendary Coach Vince Dooley gave Beecham his start as an undergraduate student at UGA allowing him to work with Kevin Butler, the great college and professional kicker for the Chicago Bears.
Dooley later hired Dr. Beecham to start the Sport Psychology Program for the Athletic Department. He was instrumental in helping UGA win numerous individual and team championships during his tenure.
Today his work with collegiate, Olympic and Professional athletes from many sports has afforded him an insight into the minds of great competitors that only few have had the good fortune to gain.
Dr. Beecham has taken his wisdom into the business world as he develops and creates leadership development programs for corporate clients.
A world-class speaker and presenter, Dr. Beecham shares his vast knowledge and experience in this incredible work.
Episode Summary
Here are some of the great topics we talked about during our chat in this episode:
- How the field of sport psychology can be applied to business…
- How ultimate success in business based how they think…
- Why what you think you are capable of can hold you back…
- The excuses we invent to justify changing the intentions we set for ourselves…
- The myth of 110%…
- Why a lot of people give up on something before they ever start…
- The real meaning of practice…
- Why failure is necessary and to be expected along the way…
- How to overcome the role fear plays in your success…
- The only way to fail…
Read Dr. Stan Beecham’s Book
I cannot recommend this book highly enough! If you only buy ONE business book this year, I urge you to make it this one – it will completely change the way you think about your photography business.

By Dr. Stan Beecham
Most people don’t reach their full potential not because of their body, training, or physical talent. It is their mind that is the deterrent. They may or may not consider how their thoughts and beliefs are actually hindering performance.
“Elite Minds” gives insight into the process of: developing a world-class mind in both business and sport, where the principles of performance are the same, despite the activity.