Wedding photographers often pride themselves on being seen by their prospects as storytellers, but this title has become so overused in the industry that it can start to lose its real meaning if we’re not careful.
In order to really be perceived as a genuine storyteller, there’s a lot more to it than simply taking photographs and expecting them to tell the story for you.
In this great chat with Nashville wedding photographers Zach and Jody Gray, we find out what that means to them and how they manage their wedding photography business as a husband and wife team.
About Our Guests: Zach And Jody Gray
Zach and Jody Gray are a husband and wife wedding photography team, based in Nashville Tennessee, who love people and are equally passionate about marriage and the photography business.
Well-known to many in the industry, Zach and Jody have been featured in People magazine, Photovision, Professional Photographer magazine, and a host of other places.
As well as working hard to give wedding couples the photography they’ve always dreamed of, Zach and Jody help photographers grow their own businesses with free marketing and photography tips.
Here are some of the great topics we talked about during our chat in this episode:
- How Zach and Jody got started in photography…
- The importance of specialization for photographers…
- The most important factors in branding your business…
- The advantages of working as a husband and wife team…
- The disadvantages of working as a husband and wife team…
- Zach and Jody’s top 3 marketing channels…
- Putting social media to work in your business…
- Overview of the marketing and sales process for brides and grooms…
- The importance of the overall customer experience…
- Marketing to wedding clients after the wedding…
- The top mistakes newcomers to the wedding photography business make…
Get Zach And Jody’s Free Off-Camera Lighting Guide
While you’re here, don’t forget to get yourself a FREE copy of Zach And Jody’s Quick Start Guide To Off-Camera Flash that we talked about in this episode.
If you want to find out how to create some amazing lighting for your wedding images, this great guide is perfect for you.
We talked about several great must-read books during this episode, which you can get here:
The 22 Immutable Laws of Marketing
By Al Ries and Jack Trout
“Perception is not a reality – it is the only reality…”
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
** Highly recommended! **
All Marketers Are Liars
By Seth Godin
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand.
And believing it makes it true.
Love Is the Killer App: How to Win Business and Influence Friends
By Tim Sanders
How do you become a lovecat? By sharing your intangibles – Your knowledge, your network, and your compassion.
You can become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship.