If you’re a wedding and portrait photographer you’ll know how important in-person booking meetings are in securing new clients through a carefully-planned booking process.
Those meetings don’t always go according to plan, though, and a lot of photographers are frustrated because a lot of time is being used up on meetings that don’t turn into paying clients.
If that sounds like you, or you would like to discover more about the booking process, take a listen to this fun and entertaining chat with Kat Eltzroth who sat down with me to chat about how to manage successful in-person booking meetings.
About Our Guest: Kat Eltzroth
Kat Eltzroth is a 30-something photographer turned internet-marketer who loves people.
She originally went to school for Music Education and then went on to get a teaching degree, thinking she would become a music teacher, but actually wound up teaching math.
After 7 years of math teaching, Kat left and started work for an internet-marketing company where she discovered a previously-untapped love of marketing.
Her passion for internet marketing eventually led her to create 5FigurePhotography because she wanted to teach photographers whose marketing strategies are stuck in the stone-age to help them grow their business.
Episode Summary
Here are some of the great topics we talked about in this episode:
- How Kat became interested in the photography business…
- The qualities that contribute to being successful in photography…
- Running your business as a business, rather than as an artist…
- The difference between specializing or doing everything…
- Are in-person booking meetings essential?
- Some of the mistakes photographers make during in-person booking meetings…
- The importance of not approaching booking meetings from a sense of “needing to make the sale”…
- Overcoming insecurities about presenting prices to prospects…
- The three phases of a sales meeting…
- Bringing contracts into the booking process…
- Minimizing the chances of buyer’s remorse…
