Welcome to episode 57 of the Photography Marketing Masters podcast, and we’ve got some great tips and ideas here for you from marketing expert Zach Prez.
Are you frustrated with trying to keep up with all the changes in SEO (search engine optimization) and tired of working so hard to get Google to love you enough to rank your photography website in the search results for your local market?
Do you wish you knew just the things you needed to do to help Google fall in love with your photography website?
If so, help is at hand!
In this great chat with Zach Prez, we uncover some of the mysteries around SEO and give you some ideas on how to enhance your online marketing, without wasting time on the things that don’t work.
About Our Guest: Zach Prez
Zach Prez is well-known to many professional photographers, and is an internet marketing expert with over 10 years of experience. His ebook “Recipes to Rank Higher” and other free business articles are available from his website at photographyspark.com.
Zach has written more than a dozen ebooks for photographers, including an SEO Cookbook in 2013. As well as creating products for premier online companies like Design Aglow, he’s been featured in publications such as Professional Photographer Magazine, Chic Magazine and This Week in Photography.
Podcast EpisodeĀ #57: Summary
Here are some of the great topics Zach and I talked about in this episode:
- What Google really looks for when ranking your website…
- Key places to include keywords in your website content…
- Does Google rank websites or web pages?
- The dangers of over-optimization…
- The concept of creating “super-posts”…
- Balancing the need to write with your own perceived writing ability…
- Ideas on what to do if you feel like you have writer’s block…
- Creating valuable resource pages for your prospects…
- The importance of the call to action on your website and blog…
- The value of email marketing compared to social media…
- The top mistakes photographers make with email marketing…
- How to get people to link to your website…
- The power of guest posting to build credibility…
