Welcome to episode 62 of the Photography Marketing Masters podcast, and we’ve got a great show for you today, as I talk all about marketing for wedding photographers with Heidi Thompson.
It’s the one thing ALL wedding photographers want, right?
More of the RIGHT brides and grooms to work with!
One way to attract those people to your wedding photography business is by sending out the right message to your prospects through your marketing, especially your blog and also in your email marketing campaigns, but so many photographers seem reluctant to take on either of those for their business, which is a real shame.
If you would like to know how to get more from your website, blog, and marketing emails, check out this interview with Heidi on how to do just that.
About Our Guest: Heidi Thompson
With me on today’s show is wedding marketing expert Heidi Thompson.
Heidi is a self-confessed marketing geek, born and raised in Detroit, but currently living in and working in Cambridge in the UK on her passion of helping wedding professionals grow and evolve their businesses, including, of course, wedding photographers. She can be found through her website at evolveyourweddingbusiness.com where she shares information and guidance with anyone wanting to discover how to take their business to the next level.
Podcast Episode #62: Summary
Here are some of the great topics Heidi and I talked about during our chat in this episode:
- How Heidi first became involved in the wedding business…
- The disconnect between what photographers think brides want and what they actually want…
- The top mistakes photographers are making with their online marketing…
- The importance of having to sell “you” as well as your photography…
- Using your blog to answer your prospects’ most common questions…
- What to address on your blog instead of the question of “how much do you charge”…
- How to get brides to interact with your blog content…
- The power of sharing non-photography related content as well as your own…
- Why you shouldn’t build your blog on “rented land” (digital sharecropping)…
- Why impressing people with your writing skills is less important than what you have to say…
- Reasons why you must start an email marketing campaign…
- The mistakes people are making with email marketing…
- Which format of email to use – HTML newsletters or plain text…
- The need for patience in marketing…
- Getting people onto your email list…
- How often to send out emails or newsletters…
- Some thoughts on what “failure” means in business…
Useful Resources
Here are some of the resources Heidi and I mentioned during our chat that you might find interesting and useful:
- My interview with Heidi on the evolve your wedding business podcast
- The Middle Finger Project with Ash Ambirge
- How to start an email marketing campaign for your photography business
- “How To Win Friends And Influence People” by Dale Carnegie
