Welcome to episode 63 of the Photography Marketing Masters podcast, and we’ve got a great show for you today, as I talk all about creating a boutique wedding photography experience with Vanessa Joy.
One of the biggest mistakes new photographers often make when they get into wedding photography is not charging enough for their services, and trying to compete with the established wedding photographers in their area on price.
Apart from the fact that “practicing” your wedding photography skills on real weddings is not a good idea, the key to success is that it’s all about the experience from the bride’s perspective, and that’s something that Vanessa focuses on a great deal with her clients.
If you want to make more money with wedding photography, with fewer clients, then creating a wonderful client experience is going to be a key factor in your success.
About Our Guest: Vanessa Joy
Today, I’m excited to have Vanessa Joy here with me from East Freehold in New Jersey.
Vanessa is an award-winning wedding photographer with a heavy focus on providing a boutique-level of experience for all of her clients. Her unique style is a blend of photojournalism with a vintage and rustic feel that enhances the emotions captured by her work.
In March 2015, she will be one of the featured speakers and educators at WPPI, where she’ll be sharing her expertise and knowledge on wedding photography.
Podcast Episode #63: Summary
Here are some of the great topics Vanessa and I talked about during our chat in this episode:
- How Vanessa got started in the wedding photography business…
- The advantages of understanding the nuances of film photography over digital…
- The top qualities of successful wedding photographers…
- The elements of a successful wedding photography business model…
- Why people who pay more for your services are actually easier to work with…
- Creating the boutique experience your wedding photography clients…
- Attracting the right kind of wedding clients for your photography business…
- The incredible power of creating a same-day wedding album…
- A look at Vanessa’s wedding workflow…
- Some advice on outsourcing tasks to improve productivity…
- Some of the top mistakes new wedding photographers are making…
Useful Resources
Here are some of the resources Vanessa and I mentioned during our chat that you might find interesting and useful:
