Welcome to episode 69 of the Photography Marketing Masters podcast. There’s a fun show in store for you today, as I talk with Josh Rossi about his experiences in the commercial advertising photography business.
To many of us, the world of commercial advertising photography sounds mysterious, exciting, challenging, or even downright scary, and I’ve often wondered what it would be like to work in what looks like a fast-paced, ruthless, business arena.
But is it really like that?
And what does it take to get into the business, let alone become successful as a commercial advertising photographer?
To help answer these questions, and more, I invited Josh Rossi to join me for a packed 30 minutes to talk about his experiences.
We also talked about “the bus”, otherwise known as his mobile office 🙂
About Our Guest: Josh Rossi
With me on today’s show is Josh Rossi from Los Angeles in sunny California.
Josh is a very accomplished and successful commercial photographer who specializes in composites for advertising. With an impressive client list, Josh has made a great impact in the world of commercial advertising, which we’ll be talking a little bit more about today.
Not only is Josh well-known for his commercial photography, he also runs his own great podcast at The Full Time Photographer.
Podcast Episode #69: Summary
Here are some of the great topics Josh and I talked about during our chat in this episode:
- How Josh got into professional photography…
- The top qualities of a successful commercial advertising photographer…
- Dealing with the irregular income that comes with the territory of being a commercial photographer…
- How to stand out from the competition…
- Josh talks about his “mobile office” and vehicle wraps…
- Why a vehicle wrap might not be as effective on a car, instead of a larger vehicle…
- Thoughts about targeting in your marketing in the offline space…
- The top mistakes photographers make who are new to commercial advertising photography…
- Interacting with big corporate clients in the advertising world…
Useful Resources
Here are some additional resources that you might find interesting and useful:
- Check out my interview with Josh on the Full Time Photographer podcast
- Follow @JoshRossiPhoto on Twitter