A little while back, I talked about the idea of failure being necessary for eventual success. Today’s topic is about what we can do if and when we face almost certain absolute failure – a horrific situation no business owner wants to experience.
Thing is, no one is immune.
Not long after I started my wedding and portrait photography business in Memphis, back in 2004, I was introduced to a man who actually laughed quite hard when he heard what I was doing for a living.
A little disturbed, I asked him what he thought was so funny about being a professional photographer, and he told me he used to be one, but gave it up as a bad way to earn a living.
He then proceeded to tell me a joke:
What’s the difference between a pizza and a professional photographer?
“I don’t know,” I replied.
“A pizza can feed a family of four,” he said, and we both started laughing.
Months later, the joke came back to haunt me when I realized my business was in big trouble and it couldn’t support a family of one, let alone four.
I wasn’t laughing then, I can tell you.
Fortunately for me, I came across the well-known photography mentor Charles Lewis, whose no-nonsense approach and advice saved my business at the time.
Fast-forward to the present, and I now find myself in the mentor’s shoes, helping photographers simplify their marketing so they can focus on their creative purpose.
The idea for this installment came about after yet another back-and-forth discussion with a photographer who had reached the dreaded point in her business where absolute failure was no longer just a possibility – it had now become a clear and imminent danger.
It’s the “pizza vs. professional photographer” scenario all over again.
Having struggled on her own for months against a rising tide of challenges, the photographer I was talking to finally realized the need for help, but was now in the unfortunate position of having no money left for marketing, educational resources, or even to hire a coach like myself to help guide her back into calmer waters.
Her plea was quite simple:
Is there any way at all I can save my photography business with hardly any money?
This is a tough question, but I know a LOT of photographers are dealing with this very problem every day, and many of them end up calling it quits and closing the doors, which is a crying shame when you consider the wonderful talent being lost in the process.
Surely there’s something you can do?
As it happens, there is…
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