Are you making do with “good enough” in some areas of your photography business? Doing so can reduce the chances of the right people finding you. “Good enough” can also cause your business to suffer in mediocrity and obscurity.
Which can happen to any of us.
But, without any horrible signs of trouble, it’s tempting to leave things as they are, right?
For example, I recently bought a higher-quality microphone for the podcast. This was in response to a couple of reviews and comments, which suggested I could improve the audio.
No one had complained about it before, and the audio wasn’t so bad you couldn’t listen to it. So, why bother making the change on the basis of a couple of reviews?
After all, I could have left things as they were on the basis that it’s “good enough”, right?
Sure I could.
But, I’ve never been one to settle for “good enough”, and neither should you!
Because“good enough” is just another word for one of the most merciless of business-killers:
Hardly anyone is immune, and we all know what happens to the people who find themselves trapped in a world controlled by mediocrity.
They go nowhere, and spend their business lives frantically treading water just to stay afloat. Many times, their photography businesses fail completely.
They certainly don’t get the best clients, make the most sales, or have the freedom to do business and live life on their own terms.
In short, mediocrity in business can lead directly to obscurity and a life of business slavery, although there are plenty of other ways to get trapped in obscurity, as you’ll see from the rest of this article…
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