When you need inspiration for new ideas to market your photography, who do you turn to?
Obviously, there are more than a few options:
- Go to Google and search for photography marketing strategies…
- Scour the many industry blogs, such as this one, to get the latest tips and ideas…
- Read the latest recommended business and marketing books…
- Ask questions in your favorite social media groups…
- Look at what your competitors are doing and try the same things…
Four of those five options are good, one is bad.
So bad, in fact, it could lead to the eventual failure of your photography business!
Last time we talked about avoiding the trap of marketing to yourself instead of the right people, and about discovering ways to identify your ideal photography clients.
Armed with the answers to the questions I gave you in the free download from that article, I trust you now have a much clearer idea of who it is you want to reach.
But, what should you do next?
Clearly, just knowing who your customers are won’t get them in front of your camera on its own, nor will it put money in the bank, will it?
Which is exactly why you need to market your photography directly to the group of people you identified, instead of everyone in the vain hope some of them will take the bait and bite.
Of course, it’s 99.9% likely you’re already doing at least some form of marketing.
But is it the right type of marketing?
Are the strategies and ideas you’re using designed to attract, connect with, and engage as many of your ideal photography clients as possible?
Or, are you seeing little or no results (like so many others out there), despite working your butt off 7 days a week, 18 hours a day?
If it’s the latter, you’ll get a lot from this, which is the first in a new 3-part series on how to entice your desired prospects into your marketing system and then guide them onto the path where they will eventually become an actual paying client…
There's a lot more to "5 Important Reasons To Avoid The Most Popular Marketing Ideas That Could End Your Photography Career", but access to the full content is reserved for Prime Focus Lab members.
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