Is the marketing you do for your photography suffering from an overdose of “normal”?
What do I mean, exactly?
Well, you might think you’re doing all the right things to get your name out there, keep Google happy, or to create engagement on social media, but why is it taking so freakin’ long to get your photography studio off the ground?
I know it’s not for the lack of hard work – like everyone else, you’re probably working 60 hours per week doing all the “right” things and pedaling like crazy just to keep up.
So why isn’t there a line of people stretching halfway round the block, just waiting to get in front of your camera?
What’s more, don’t you sometimes get the feeling that the harder you work on marketing, the more stuff you do, the worse it gets?
Ask me how I know 🙂
Chances are, you’ve gotten a bit too much “normal” and not enough “different” in your marketing recipe, probably from doing too much of what most other photographers assume are the proper ways to do things.
You can easily identify these attacks of “normal” because other photographers look at you with a puzzled expression whenever you question their validity.
Instead of sharing your curiosity, they give a shrug and simply say something like:
It’s just the way we do things in this business. That’s how it’s supposed to work because we’ve always done it that way…
In the previous article, we looked at the big problem around this idea, which affects marketing for so many photographers.
It’s an especially big problem for the inexperienced or those new to the business, and manifests itself as picking up those bad marketing ideas from everyone else because you think it’s what you should be doing, and you honestly don’t know what else to do.
For example, if most other photographers you look at have a fancy slideshow at the top of their home page, then it would be natural to assume you should also have one, right?
Um, no, not at all.
Because blindly copying the slideshow idea itself most likely won’t produce the results you expect; not unless you understand completely what the slideshow is supposed to do for your specific marketing goals. If it fails to achieve the result you want then you should come up with something else instead.
Of course, you won’t know if the goal has been achieved without measuring its actual performance, and tracking those important marketing metrics is something I see many photographers overlook for one reason or another.
But, without those numbers, you’re flying blind.
However, one marketing system you can track and measure is your lead generation…
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