Join My 1-On-1 Intensive Marketing Coaching Program
I Can Help You Build An Effective Marketing And Lead Generation System To Get More Clients
You know how photographers constantly struggle to get more clients?
For example, here’s an email I received from Tracy, who desperately needed help to get her portrait and wedding photography off the ground:
I don’t what I’m doing wrong!
Just getting people to contact me from my website or TALK to me is a massive problem, and I’m finding it super difficult to get my name in front of the right people.
This is a real drudge!
Every night, I collapse into bed, exhausted, because I feel like I’m working myself to death every minute of the day just to pay bills.
Most days I don’t have the time or energy to actually grow my business.
I’m under so much stress, which literally drains my creativity, and I’m left feeling demoralized and unmotivated.
And then there’s the personal cost…
How often are you chained to your computer late at night, having sacrificed precious time with family and friends?
Do you and your spouse argue about how much time you spend on your “expensive hobby”?
You pour your heart and soul into every photograph you create, but your clients won’t buy them because they don’t appreciate your true value.
Worse still, you watch, helpless, as people go with a cheaper photographer because you can’t compete with those who offer similar work for a lot less money.
It’s enough to make you want to throw the towel in!
This is nothing like the easy life you thought it would be, is it?
Without enough clients, and with bills piling up, how long can you carry on before you’re forced to quit?
A few months, or weeks?
I know exactly how you feel because I’ve been there myself.
The prospect of giving up on the dream of becoming a successful photographer is soul-crushing, isn’t it?
I Totally Understand—But It’s NOT YOUR Fault
In the photography business the boundaries between amateur and professional are fuzzy.
Anyone with a camera can quit their boring job one day and call themselves a professional photographer the next.
Heck, that’s what I did!
One Friday I was a project manager for an IT team at a bank in Bermuda, and on Monday I was SCUBA diving in the Red Sea, teaching people how to use a camera underwater and selling videos of them swimming with the sharks.
There’s nothing wrong with pursuing your passion and doing a job you love.
When you jump into the business, it’s easy to take your cues from what everyone is doing in order to “learn” what you should do.
The inevitable result is we end up learning how to fail because most of the pro photographers out there are not successful.
So, if you’re struggling to make this work, it’s NOT your fault.
Far from it.
You just did what you thought was right at the time.
You simply haven’t been shown the right path yet.
BUT THERE'S A BETTER WAY
Instead of where you are today, imagine that getting more clients was much easier, and people couldn’t wait to talk with you because your marketing made such a massive impact on them…
What Would More Clients Mean To YOU?
Maybe you would have more energy left at the end of the day.
Perhaps you could spend more time with your family and friends, or just relaxing, because you’re comfortable with how your business is working.
Without stress pulling you down, your creative spark can run free; you feel energized and excited to develop new styles and techniques to thrill your clients.
Through more effective marketing, you get more of the right clients.
You can work when YOU want to, leaving you plenty of time for yourself because your business will do just fine without you having to babysit it 24/7.
More clients = more revenue.
But, the HUGE difference now is that people will pay your higher fees because they understand and appreciate the true value you offer and the amazing experience you provide.
Never again will you have to watch a good client run into the arms of a cheaper photographer.
What would this mean to you?
What would it feel like to achieve success as a professional photographer and gain the respect of your family and everyone in your local community?
What could you do with more creative freedom, and less worry?
Would that make a massive difference to your business and personal life?
It Can With My Personalized 1-On-1 Marketing Program
Nigel Merrick here, founder of the Prime Focus Lab.
If you want more clients who value what you do, and will happily pay you what you’re REALLY worth, you’re in the right place.
It doesn’t matter what type of photography you specialize in, I’ve got you covered.
Portraits, weddings, commercial, or fine-art photography, I can help you simplify your marketing so you can focus on your creative purpose.
I CAN HELP YOU...
- Figure out who your ideal clients are and how to reach them…
- Create content to attract and connect deeply with your ideal clients…
- Build a website and blog that helps potential clients automatically understand and value what you do…
- Develop a lead generation system to turn website visitors into people you can personally follow up with…
- Bypass all the technical challenges so you can focus on your marketing and business…
- Write blog posts, marketing copy, and emails that have an impact on your prospects…
- Develop a complete sales system to turn your leads into clients…
- And a whole lot more…
The Prime Focus Lab Personalized 1-On-1 Marketing Coaching Program Is Designed To Build A Simple Marketing System
I’m There With You—Every Step Of The Way—To Get It Done Quickly And Painlessly
Here’s what one photographer had to say:
“Nigel Merrick probably has had the most impact on my business. I can not even begin to tell you how important BLOGGING is for your business. Not just blogging, but how to do it correctly so that you have high SEO…” Cindy Meisch – Portrait photographer, Arlington TN
- Because spaces are limited, admission is by application only.
- You and I will work closely together—on your schedule—to build an effective lead generation system for your photography business.
- I can help you overcome many of the obstacles most photographers get stuck with.
- A simple monthly membership program where you can cancel any time.
Step 1: Coaching Launchpad And 1-On-1 Marketing Assessment
Most coaching or training programs are a big let-down because you rarely get the personal attention you and your business needs to put what you learn into practice.
The first thing we do when you join is get together to assess the current state of your business and marketing system.
This gives us a chance to get to know each other and I can learn more about your specific business.
You’ll come away with solid direction on what to work on first, plus you’ll know the strategies we’ll be working on in the future.
The next time we talk, I’ll already know a lot about your business and your goals.
Step 2: Discover The Essential Marketing And Sales Strategies You Need To Succeed
My flagship course “Essential Marketing And Sales Strategies For Photographic Storytellers” will bring you up to speed.
Over the course of 13 weeks, I’ll show exactly how to build your marketing and lead generation systems—step-by-step.
There’s no other marketing program like this one available from anywhere else in the photography industry.
Each week, we’ll focus on one step to building a lead generation system, and you have direct access to me in case you have any questions about anything.
- Identify your ideal clients in detail and optimize your “about” page…
- Develop an attractive lead magnet to get your ideal clients on to your email list…
- Set up your email marketing system the right way…
- Create email opt-in forms, landing pages, thank-you pages…
- Setup your lead conversion performance tracking systems…
- Write your “new lead” welcome emails and autoresponder emails…
- Design and build Facebook ad campaigns to find new prospects…
- Create useful resources pages to engage and connect with website visitors…
- Complete an SEO audit to optimize your website and blog…
- Build a complete sales system that converts leads into clients…
- Put it all together as a coherent system…
Step 3: Get Personalized 1-On-1 Help From Me When You Need It
The main goal of this program is for you have an expert to call on when you need help.
That’s exactly what I’m here for.
My coaching hours happen on three days per week (Tuesday, Wednesday & Thursday), and you’ll have access to my booking calendar whenever you want to book a session with me.
No other marketing coach in the photography industry offers this level of access and hands-on help.
Plus, I can help you overcome a lot of obstacles.
- Perfecting the marketing copy on your website…
- Fixing technical problems with WordPress, themes, or plugins…
- Search engine optimization…
- Setting up your email marketing system…
- Writing lead magnets and other marketing materials…
- Crafting emails that get attention…
- Writing blog posts that have an impact on your prospects…
- And a whole lot more…
As your marketing coach, I can do all this for you, and much more.
I promise you that no other coach in the photography industry will even consider offering this level of 1-on-1 service for you.
Here’s what one of my coaching members had to say about the “copy doctor”:
“Before joining the 1-on-1 coaching program I found it hard to write emails and other marketing copy without them sounding ‘too officious’. But with Nigel’s ‘copy doctoring’ additions and revisions, they were transformed into warm and confident marketing pieces that were spot on, and delivered my message in just the right way…”
Paul Neil ~ Portrait photographer ~ Brisbane, Australia
Step 4: 24/7 Email Support
Have a quick question you need answered between coaching sessions?
You have 24/7 access to me via email through a handy support form right on your member dashboard.
Simply fill out the form, tell me what your question or problem is, and I’ll get an answer back to you before you know it.
It’s really that easy 🙂
Step 5: The Power Of Community
You know how you often feel like you’re struggling on your own?
Few things are worse in business than feeling like you’re stuck in a vacuum, or wondering if you’re the only one facing the challenges you’re dealing with.
You’ll have access to our private Facebook community of like-minded photographers where you can get involved in the community, ask questions, get feedback, and keep yourself accountable to your goals.
ARE READY TO GET MORE CLIENTS?
If you like what you’ve read so far, click below to complete the application form to join my exclusive family of success-minded professional photographers.
Important: Spaces are limited to a maximum of 25 photographers
What one of my members had to say…
“After joining the Prime Focus Lab I now have a sound plan to follow in growing my nature photography business. Before I became a member I was lost in what steps I needed to do, and how to do them. I was overwhelmed. Nigel laid out a clear plan that put order to chaos. Not only did this return some sanity to my business, but it actually worked! I am now selling more fine art nature photography online and have my work in two galleries. I think if I had not joined Prime Focus a year ago I would have thrown in the towel already. I’m glad I did not! Thank you, Nigel, for your effective guidance and clarity.”
Ed MacKerrow: Nature photographer, Santa Fe, New Mexico