Who Can You Call To Fix A Broken Photography Business?
There’s No Emergency Plumber For Your Broken Marketing
Have you ever suffered a major water leak in your home?
If you have, you’ll know it’s a horrifying experience that’s rarely matched in the world of minor home disasters.
My most memorable water leak was of my own making after I tried to nail down a particularly annoying creaky floorboard on my upstairs landing. Sure, the floorboard stopped creaking, but now I had a new problem—water spraying everywhere, soaking into the floor, and making its way into the downstairs living room.
Until that moment, my perception of plumbers was along the lines of “ridiculously expensive predatory opportunists” who made their living off the misery of idiot home DIY-ers.
It’s amazing how quickly the hissing sound of suddenly-unleashed water can change the mind of a man 🙂
Suddenly, I needed a plumber—any plumber—to come and make it stop.
I didn’t care what it cost, as long as they fixed this madness that could only be outdone by the look on my wife’s face when she returned from the shops to see the result of her constant reminder to “fix that damned creak in the floor!”
What does this have to do with your photography marketing?
Quite a lot, as it happens…
Imagine it’s Monday morning, and you wake up to a fresh new week. In this case, your “creaky floorboard” (the one that’s been bugging the hell out of you for weeks) is the obvious lack of bookings or sales and the mounting pressure of huge bills looming around the corner.
You could try putting a “nail” in it to see if that fixes the problem—a new blog post, maybe some mini-sessions, a Facebook post, a bit more effort with search engine optimization (SEO), or perhaps some networking…
Problem is, none of it works, and the bills keep on coming.
For example, are of these familiar?
- You’re overwhelmed and stressed, and don’t know which problem to work on first…
- There’s too much admin work, and no time to spend on actual photography…
- You’re chained to the computer, and can’t balance business and personal life…
- You’ve tried everything you can think of, but it’s STILL not working…
But here’s the REALLY bad news… With no sales coming in, and bills to pay, how long can you carry on before having to quit?
Who in the world are you going to call to fix this?
There is no 1-800-FIX-MY-MARKETING who can swoop in like Superman to fix your marketing problems and stop the flood of cash leaking senselessly away from your business.
Or is there?
Introducing The Prime Focus Lab Marketing Success Group
Nigel Merrick here, founder of the Prime Focus Lab.
If you need the equivalent of an emergency plumber to help fix your photography marketing, you’re in the right place.
It doesn’t matter what you specialize in, I’ve got you covered.
Portraits, weddings, commercial, or fine-art photography, I can help simplify your marketing so you can build a profitable photography business you can be proud of.
By providing you with the 1-on-1 private coaching and marketing consulting you need when you need it in a way that’s affordable and effective.
The Prime Focus Lab Marketing Success Group is about building simple (but not “easy”) photography marketing systems, and having an expert on hand to help you.
The BIG point most photographers miss is this:
Many of the marketing strategies we assume we have to do because everyone else does them are broken and don’t work…
Thousands of photographers all trying to get their name out there with the same marketing tactics, but all FAILING at about the same rate.
It’s easy to blame the huge volume of photographers, the over-abundance of technology in the hands of consumers, or a lack of perceived value in photography.
But, despite those things, there are plenty of photographers who make a decent living.
Because they do things differently.
They know what they need to do and, more importantly, what not to do.
What one of my members had to say…
“The Prime Focus Lab Marketing Success Group covers a lot of material. No need to go somewhere else to build successful web-based marketing. Nigel knows a lot, is respectful, and truly cares about the success of his members.”
Yvan Bedard: Fine-art photographer, Quebec City, Canada
Do You Really Want To Tackle This Alone?
You’re insanely busy, overwhelmed by too much information, struggling to balance personal life with building a profitable business, unsure what to work on first, and no one else fully understands the incredible pressure you’re facing every single day.
Does that sound about right?
The last thing you need right now is to feel like you’re all alone with yet another giant heap of marketing ideas dumped on your plate, leaving you more frustrated than ever!
As a member of the Prime Focus Lab Marketing Success Group, I’m right there with you every step of the way to make sure you get what you need, when you need it, and to keep you on the right track.
And if you do need to call the “emergency plumber”, guess what?
All you have to do is click a button to book a 30-minute consulting session or send me a question by email—no extra charge, it’s all included as part of your membership.
How awesome does that feel, to know someone has your back 24/7?
I Love To Play At The Things You Hate Doing!
You love photography, as do I.
But, I’ve also had a 10+ year love affair with many of the technically-distasteful things I know you hate doing.
- I show you how to do search engine optimization (SEO) the RIGHT way so you can focus on creating the essentials you need to rank well on Google AND make a productive connection with your ideal clients…
- WordPress and blogging are my idea of programming heaven, and I take all the mystery out of these so you can get on with writing awesome blog posts to attract the right people…
- Email marketing sends a lot of people running for the hills, but you don’t need to when I show you how to get more newsletter subscribers and keep them happy with engaging emails…
- If social media leaves you feeling not-so-social, I’ve got you covered there as well so you’ll be able to connect and interact with your clients and prospects to keep them coming back for more…
- Writing text and marketing copy is the ultimate nightmare for most photographers, but I’ll show you how to write copy that works every time…
Don’t you think it’s time to stop struggling with the things you hate doing, and let someone else give you a helping hand?
Get Personalized Help To Build Your Photography Business Using Proven Marketing Strategies To Find New Clients
Marketing Launchpad: 1-On-1 Strategy Session
Most group coaching programs end up as a big let-down because you rarely get the personal attention you and your business needs.
When you join the Prime Focus Lab as a coaching member, you and I will get together for a 60-minute strategy session so we can get to know each other and I can learn more about your specific business. I will also give you some solid direction on what to work on first, as well as the strategies that I believe will will work best for you.
Get On-Demand Private 1-On-1 Coaching
But what can you do if you want more intensive 1-on-1 help?
I’ve got you covered there too.
Three days per week (Monday, Tuesday & Wednesday), I operate open-office hours (just like the doctor’s office) where you can book a private 30-minute slot with me. There’s no charge for this service, and you can use it as often as you need to.
No other marketing coach in the photography industry offers such easy access to themselves for their members, and sessions can be arranged with me when YOU need them.
Have a quick question that doesn’t need a 1-on-1 session?
You have 24/7 email access to me as well, through a handy marketing support form on your member dashboard.
Simply fill out the form, tell me what your question or problem is, and I’ll get an answer back to you as soon as possible.
It’s really that easy.
Online Marketing Courses
Some topics require more in-depth training than a single workshop or a quick Q&A, so these are taken care of in our growing library of in-depth marketing courses.
- Get More Photography Clients
- The Photography Blogging Roadmap
- The Photographer’s Online Marketing Toolkit
- How To Get Website Visitors Without Relying On Google
- SEO For Photographers
As a Prime Focus Lab success group member, you have 24/7 access to all of those, including any future courses and upgrades.
The Power Of Community
Few things are worse in business than feeling like you’re on your own, or wondering if you’re the only one facing the challenges you’re dealing with.
Not so with the Prime Focus Lab Marketing Success Group because you’ll have access to our private Facebook community of like-minded photographers where you can get involved in the community, ask questions, get feedback, and keep yourself accountable to your goals.
Are You Ready To Get Started On Your Marketing Success?
If you like what you’ve read so far, click below to find out more about the investment and secure your place in our exclusive group of success-minded professional photographers.
What one of my members had to say…
“After joining the Prime Focus Lab I now have a sound plan to follow in growing my nature photography business. Before I became a member I was lost in what steps I needed to do, and how to do them. I was overwhelmed. Nigel laid out a clear plan that put order to chaos. Not only did this return some sanity to my business, but it actually worked! I am now selling more fine art nature photography online and have my work in two galleries. I think if I had not joined Prime Focus a year ago I would have thrown in the towel already. I’m glad I did not! Thank you, Nigel, for your effective guidance and clarity.”
Ed MacKerrow: Nature photographer, Santa Fe, New Mexico