Making the leap from amateur to professional photographer is not the result of a trivial decision. Going pro requires a completely different attitude, approach, and mindset. Here are some important factors to think about if you want to be a successful professional photographer…
Need To Know How To Fix Your Business?
Being a professional photographer isn't anywhere near as easy as it looks, and I receive emails all the time from photographers asking me "how can I fix my business?"
No one is immune from a broken or failing business, and the results can be devastating if left unchecked.
The most common causes include things like these:
- Badly-designed websites...
- Missed marketing opportunities...
- Poorly-targeted marketing...
- Failure to make a connection with prospects...
- Technical problems, such as bad search engine optimization (SEO)...
- Mindset issues on the part of the photographer...
- Broken lead generation systems...
Plus a whole lot more.
While I can't fix everything, I've encountered many of the same problems repeatedly, and you'll find my ideas and tips on how to fix these kinds of issues in the articles below.
Free Guide: How To Compete With Cheaper Photographers
Do cheap photographers drive you crazy?
It's no joke when clients choose "someone cheaper". Get my free guide to discover how to fix it and keep the clients who should be yours...
Join 32,149 other photographers who follow me and get the latest marketing ideas
Rebranding A Professional Photography Business
Have you considered totally rebranding your photography business, essentially starting again from scratch? If so, here are some important things to consider before taking the leap…
Make An Unbreakable Promise To Thrill Your Photography Clients Every Time
Delivering more than you promise and providing exceptional service to your photography clients is the only way to build a truly exceptional relationship that leads to repeat business and referrals through word of mouth marketing…
You And Your Photography Are Worth More Than You Believe
Too many photographers fail to charge what they’re worth, and allow themselves to be bullied by the individual whims of clients who aren’t a perfect fit for them. As a result, pricing is a nightmare, confidence in their work is at an all-time low, and many risk losing their business. Here are some ideas of what you can do about it…
12 Ingredients For A Magic Pill To Fix Your Photography Business
Do you believe in a “magic pill” to save your business or fix your business problems? A generic fix doesn’t exist, but you can make one for yourself. if you know the right ingredients!
The Phone Call That Almost Killed My Photography Business
Are you losing clients to cheap photographers? Discover how ONE phone call changed my photography business forever, the valuable lessons I learned, and how you can keep more of YOUR clients…
Great Marketing Is The Result Of Perfect Ingredients And The Right Recipe
If you’ve ever tried cooking something from scratch, you’ll appreciate the value of good ingredients and the right recipe. Your marketing is no different, and you have to be careful not to confuse the ingredients with the recipe if you want the results you expect…
A Simple 11-Step Photography Business Plan For Professional Photographers
Struggling to get your photography business going? Not sure what direction to take, or what to plan for? Here’s a simple 11-step method to create a photography business plan to get you back on track…
21 Reasons Why Other Photographers Are “Stealing” Your Clients
Do you feel that too many other photographers—who might not be as good as you are with a camera—are literally stealing your clients and customers from right under your nose? If so, here are 21 reasons why this happens and how to fix them…
5 Poisonous Words That Will Derail Your Photography Business Goals
Success as a professional photographer means a lot more than being good with a camera or Photoshop. Unfortunately, too many people sabotage their photography business goals by allowing certain poisonous language to creep into their vocabulary. Here are 5 words you should absolutely avoid at all costs…
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