Do you believe in a “magic pill” to save your business or fix your business problems? A generic fix doesn’t exist, but you can make one for yourself. if you know the right ingredients!
Need To Know How To Fix Your Business?
Being a professional photographer isn't anywhere near as easy as it looks, and I receive emails all the time from photographers asking me "how can I fix my business?"
No one is immune from a broken or failing business, and the results can be devastating if left unchecked.
The most common causes include things like these:
- Badly-designed websites...
- Missed marketing opportunities...
- Poorly-targeted marketing...
- Failure to make a connection with prospects...
- Technical problems, such as bad search engine optimization (SEO)...
- Mindset issues on the part of the photographer...
- Broken lead generation systems...
Plus a whole lot more.
While I can't fix everything, I've encountered many of the same problems repeatedly, and you'll find my ideas and tips on how to fix these kinds of issues in the articles below.
Tired Of Losing Clients To Cheaper Photographers?
ONE Phone Call Changed My Business...
It was the last straw for me. Another client lost because "they found someone cheaper". Enough was enough. I had to do something about it before my business failed...
From Amateur To Professional Photographer: Making The Leap
Making the leap from amateur to professional photographer is not the result of a trivial decision. Going pro requires a completely different attitude, approach, and mindset. Here are some important factors to think about if you want to be a successful professional photographer…
The Phone Call That Almost Killed My Photography Business
Are you losing clients to cheap photographers? Discover how ONE phone call changed my photography business forever, the valuable lessons I learned, and how you can keep more of YOUR clients…
Great Marketing Is The Result Of Perfect Ingredients And The Right Recipe
If you’ve ever tried cooking something from scratch, you’ll appreciate the value of good ingredients and the right recipe. Your marketing is no different, and you have to be careful not to confuse the ingredients with the recipe if you want the results you expect…
A Simple 11-Step Photography Business Plan For Professional Photographers
Are you struggling to get your photography business going? Not sure what direction you’re going in? Here’s a simple 11-step method to create a photography business plan to get you back on track…
21 Reasons Why Other Photographers Are “Stealing” Your Clients
Do you feel that too many other photographers—who might not be as good as you are with a camera—are literally stealing your clients and customers from right under your nose? If so, here are 21 reasons why this happens and how to fix them…
5 Poisonous Words That Will Derail Your Photography Business Goals
Success as a professional photographer means a lot more than being good with a camera or Photoshop. Unfortunately, too many people sabotage their photography business goals by allowing certain poisonous language to creep into their vocabulary. Here are 5 words you should absolutely avoid at all costs…
3 Lies Most Struggling Photographers Tell Themselves About The Photography Business
Here’s a fun fact you’ve probably discovered by now: The photography business is a whole lot different on the inside than it looks from the outside… To outsiders, being a professional photographer looks simple, laid-back, and sometimes glamorous. Of course, you know differently. From the inside, it’s hard work and can be incredibly stressful. It […]
10 Indispensable Books That Will Change The Way You See Your Photography Business Forever
Want to become more proficient at the business of being a professional photographer? The best place to look for inspiration, tips, ideas, and strategies is outside the photography industry. Here are 10 indispensable books every photographic professional should read – they will change the way you see your business forever…
5 Important Reasons To Avoid The Most Popular Marketing Ideas That Could End Your Photography Career
Where do you go for marketing ideas when you get stuck? There are some great strategies out there, but most professional photographers are struggling, so copying their marketing strategies may be a bad idea because you don’t know why they’re struggling! Here are the top 5 things to avoid doing and what you can do instead…
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