How To Improve My Website: Articles For Photographers
One of the most common questions I get from professional photographers is "how to improve my website", which is not surprising since your website is the central hub of your online marketing system.
The biggest hurdle you have to overcome when dealing with your photography website is to understand the difference between function and aesthetics.
Having a pretty website is all well and good, but it's going to help you one bit if it fails to deliver leads or clients, right?
On the other hand, a website that looks too sterile and soulless won't make the right connection with your ideal clients.
The solution is to create a photography website that first meets the marketing needs of your business and then to focus on the aesthetic appearance to make visitors feel at home and to communicate more of your personality.
In the following articles you'll find tips and ideas from myself and other online marketing experts on how to build a well-balanced functional website for your photography business.
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You don’t need to be a web designer or techno-wizard to build your own photography website with WordPress. All you need to do is follow a few simple steps and make use of the right tools. Anyone can do this, even if you think you’re not technically-minded. (Disclosure: Some of the links on this page are affiliate links, meaning that I earn a small commission if you make a purchase using these links. This does not affect the cost to you in any way, but it helps to support the work I do on this website).
Google now use expanded criteria for checking mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in mobile search results. This is to help users find it easier to get relevant, high-quality search results that are optimized for their devices – is YOUR photography website ready for the “mopocalypse”?
The topic of WordPress still causes a lot of confusion for many photography professionals, so here are the top 6 questions about WordPress and how you can use it the right way to get the very best from your photography blog.
There are more dead, or at least half-dead, photography blogs out there than live ones, which is a real shame because a blog can help build relationships and bring in more new clients. So, if blogging is hard for you or it feels like throwing a message in a bottle into the ocean and hoping for the best, then today’s article will help you see that it’s actually a lot easier than you might think…
One of the questions I hear during discussions with photographers asking for help with their blog is, “how many photographs should I include in my posts?” There’s no hard and fast rule to this, but it’s certainly possible to use too many, as you’ll discover in the article below…
The website is the hub of your online marketing activities, and it’s hard to imagine running a business without one. But, many photographers still struggle to get their websites to perform the way they want. Scott Wyden Kivowitz talks about websites and how the Photocrati WordPress theme helps you stand out.
Blogging is a great form of content marketing that creates real and productive relationships with your ideal target clients. If you don’t have a blog for your photography business, what obstacles are standing in the way? These ideas and tips from David can help you approach it correctly.
A blog should be an essential part of every photographer’s marketing plan these days, but are you getting the best return from your blogging efforts? If not, you could be making one of these common mistakes, which I see most often when reviewing photography blogs. Here’s how to identify the problems and how to fix them…
Is your photography website working the way it should to bring you new leads and clients? If not, you could be making one or more of the top 10 mistakes I see photographers doing all the time, which I uncover most often during my professional website reviews. Here are the 10 worst offenders and how to fix them…