Is the humble website slideshow actually hurting your photography business? So many photographers use slideshows without really thinking about the implications, or taking into account what a slideshow is supposed to do. It’s time to take a detailed look at something many photographers take for granted – to learn the truth behind the simple slideshow…
How To Tell Better Stories As A Professional Photographer
Every photograph tells a story, or so most photographers would have us believe, and yet so many still find it difficult to make deep and meaningful connections with potential clients through the photographs they've created.
The answer is simply to tell better stories.
And not just "better", but more emotional and detailed stories that make people feel as if they were right there with you when you created the photograph they're looking at.
Of course, telling stories involves words and writing, something many photographers have a hard time with for one reason or another.
Yes, you're a visual person---that's why you're an artist---and it can be hard to express in words the thoughts, emotions, and events you capture through the lens.
But, you also must remember that your clients aren't artists like you, and they don't have the benefit of the memories and emotions now locked up inside your head from the moment you pressed the shutter.
They have no idea what happened before, during, or after you took the photograph.
Nor do they know what's lurking just outside the frame that could lend a different perspective to their interpretation of the photograph.
It's up to YOU---the photographer---to tell the complete story, in words, so that your potential clients can truly experience and understand the significance of your photographs.
In the articles below, you'll find some tips and ideas on how to tell better stories about your photography, something you'll get better at the more you practice it.
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Do you sometimes feel like your photography blog is a waste of effort? Do you spend valuable time writing posts only to find that no-one reads them? This frustrating problem is far more widespread than you might think, and the reason it happens might come as a big surprise.
A picture is worth a thousand words is a saying that we all know, but is it, really? In the end, it’s the words we use to tell our stories that really matter, and which convey our marketing message so effectively. Photographs really don’t sell themselves, no matter how much we might like to think so…
Are you tired of writing the same-sounding blog posts every time? Want to know how to write the real stories for your photography, but not sure where to get started? Read on to get the 5 basic essential elements of a successful story and how you can apply those elements to your own photography blog posts.
Do you freeze with panic when it’s time to post a new article on your photography blog? Do you worry no one will find you interesting, or you’re just not that good with words? Stuck trying to think of a different topic to blog about? You’re not alone! Here’s how to get over these potentially crippling blogging issues…
Nigel Merrick hosts a Q&A call with photographers to answer questions about blogging and creating a better online presence. This is part 2 of 2 from the recorded Q&A session.
Nigel Merrick hosts a Q&A call with photographers to answer questions about blogging and creating a better online presence. This is part 1 of 2 from the recorded Q&A session…
Wedding photographers often pride themselves on being seen by their prospects as storytellers, but this title has become so overused in the industry that it can start to lose its real meaning if we’re not careful. Zach and Jody Gray share their wedding photography story.
A deep passion for photography is essential for success as a professional photographer. Without it, you risk being stuck in a difficult profession that you don’t enjoy, feeling resentful and envious of others with better-paying jobs. But, equally important is the art of clearly communicating your passion to your prospects. Why DO you do what you do?
A picture is worth a thousand words, or so they say. But, how well do your photographs communicate those words? Do your prospects fully understand the stories your photos are trying to tell? As a key strategy in content marketing for photographers, the power of words is critical for successful lead-generation. Therefore, learning how to create a picture with words is an important part of your storytelling marketing. Here’s how…