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How is your photography marketing working out for you?
Fewer things cause more surprises for professional photographers than discovering just how difficult it is to market their photography to the right people!
For a profession that looks so easy and simple from the outside, the alarming truth is that most professional photographers struggle hard to get noticed by the people they want to serve.
Photography marketing is all about communicating who you are as a photographer, why you choose to do it, and how you can create the most amazing experience for the people who hire you.
It's not about showing off your photographs or having a pretty website with a slideshow, and then hoping people will love the photos so much they'll want to call you.
This is an area where professional photographers (especially those new to the business) should spend more time to study the basic principles of lead-generation.
Only then can they use channels such as websites, social media, blogging, email marketing, SEO, and other strategies to make meaningful connections with the right people.
Check out these articles for more information on photography marketing and how to do it properly.
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