Prime Focus Lab

Photography Marketing SImplified So You Can Focus On Your Creative Purpose

I help professional photographers create more compelling marketing and become better communicators

Photography Podcast

The Photography Podcast Where Photographic Excellence Meets Creative Thinking For Business Success

Photography Marketing Masters: A photography podcast with photographer interviews 5 days a weekThe photography industry is in a state of crisis.

It's by no means dead, and there are still plenty of photographers out there who are making a great living doing what they love.

But there are also MANY other photographers for whom every day feels like a war-zone, a battle against a rising tide of what seems like unfair competition, and a constant struggle to resist the commoditization of photography.

Commoditization:

The process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition...

Maybe you feel like you're fighting a losing battle right now, but you're not alone!

Thousands of photographers deal with these challenges every day.

But - only the most tenacious, determined, committed, and passionate will survive.

In other words, a dramatic change in thinking is desperately needed if more photographers are to see their gifts and talents rewarded.

That's why this photography podcast was created - to bring successful photographers into the light and to illuminate the strategies, ideas, and philosophies required for success in a business that seems like child's play from the outside, but is in reality a shark-infested pool where unsuspecting photographers can get eaten alive.

What Can You Do?

It's simple!

  • Listen to the interviews we provide here...
  • Keep an open mind...
  • Be prepared to alter the way you think about the photography business...

Follow those 3 simple guidelines and you'll be amazed at the transformation you'll see in your business.

I just have ONE favor to ask in return:

This photography podcast is 100% free, but takes an incredible amount of time and effort to create and publish each episode.

Subscribe to the photography podcast on iTunes so you don't miss an episode:

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You can help to keep this photography podcast free simply by leaving a review and a rating on iTunes, sharing the episodes on social media, linking to them in blog posts of your own, and subscribing on iTunes.

Thanks for being here, and here's to your success!

Nigel Merrick - Podcast host and marketing consultant
Nigel Merrick
Photography Marketing Simplified

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