Discover what long tail search means and how you can optimize your photography website to catch more meaningful web traffic through good SEO practices…
How To Do SEO
Search engine optimization (SEO) creates more confusion for professional photographers than almost any form of online marketing!
Knowing which keywords to target, where to use them, getting links, and creating content that Google loves to share in the search results - these are all things you should know how to do, but there's so much conflicting information out there, and the rules change so often, that it's hard know how to do SEO in the most effective way.
These articles are designed to eliminate those problems, by showing you the latest strategies and techniques you can use while still keeping Google happy at the same time.
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Choosing the right popular photography keywords is essential to attract your ideal clients and get you ranked higher in search engines – but there are pitfalls, and it’s not ALWAYS necessary to stress out over SEO. Find out how you can easily balance SEO and your content marketing…
Does search engine optimization (SEO) keep you up at night wondering how to get around Google’s ranking algorithms to get your website on page one? Having trouble finding the best “how-to” articles with tips, tricks, and SEO secrets on how to do SEO? You might be chasing ghosts because SEO is not what most photographers think it is, and you could be wasting valuable time on stuff that just doesn’t work!
Google now use expanded criteria for checking mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in mobile search results. This is to help users find it easier to get relevant, high-quality search results that are optimized for their devices – is YOUR photography website ready for the “mopocalypse”?
Zach Prez shares some tips to help ease the frustration of trying to keep up with all the changes in SEO (search engine optimization) and give you some rest from working so hard get Google to love you enough to rank your photography website in the search results.
In general, professional photographers work mostly with clients who live near their studio or within easy driving distance. To give you the best chance of capturing the attention of those clients when they’re actively searching for a photographer, you need to know how to do local SEO for your photography website. Here’s how…
Do you have a website content SEO strategy, or are you doing SEO on a page-by-page or post-by-post basis as and when you think you need to? If you don’t have a plan, you could be hurting your SEO efforts, so here are some tips and ideas on how to structure the SEO for your photography website to avoid many of the most common problems.
Having gone to all the trouble and effort to optimize your website content for the search engines, it’s well worth the extra time and effort to track and measure your progress so you can more easily see what’s working and what you might need to spend more time on with your SEO. Here are some of the best tools to track and measure your photography SEO.
You’ve already learned the value of attracting links to your content from other website owners, and every link is worth something. However, not all links are created equal, and some are worth a lot more than others. Understanding why this happens is important when it comes to running a link-building strategy for your photography website, as you don’t want to waste too much time focusing on the wrong things.
Links are like the currency of SEO on the Internet. Generally speaking, the more links you can get pointing to your web page the higher its perceived authority and the the higher it will rank on Google. Of course, this is a simplified view and you’ll see in the next section that not all links are created equally. The best links are those you naturally attract by virtue of having good content, but here are 5 ways you can increase the chances of acquiring more valuable links to your content.